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Service Management and Marketing: A Customer Relationship Manage

Condition:

Good

Quantity:

2 available

Price:

GBP 3.09

ApproximatelyS$ 5.30

Postage:

GBP 8.99 (approx S$ 15.42) Standard Postage. See detailsfor shipping

Located in: South East, United Kingdom

Delivery:

Estimated between Thu, 20 Jun and Tue, 9 Jul to 43230

Seller ships within 1 day after receiving cleared payment.

Returns:

30 days return. Buyer pays for return shipping. See details- for more information about returns

Coverage:

Read item description or contact seller for details. See all detailsSee all details on coverage

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Seller information

cmedia_group (968320)
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eBay item number:386140966277

Last updated on May 26, 2024 23:11:20 SGTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Book Title: Service Management and Marketing: A Customer Relationship Manage

ISBN: 9780471720348

EAN: 9780471720348

Publication Year: 2000

Type: Textbook

Format: Paperback

Language: English

Publication Name: Service Management and Marketing: a Customer Relationship Management Approach

Item Height: 244mm

Author: Christian Gronroos

Publisher: John Wiley & Sons AND Sons LTD

Item Width: 168mm

Subject: Management, Marketing, Business

Item Weight: 680g

Number of Pages: 404 Pages

About this product

Product Information

A service can be defined as any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. CONTENTS: The Service and Relationship Imperative: Managing in Service Competition; Managing Customer Relationships: An Alternative Paradigm in Management and Marketing; The Nature of Services and Service Consumption, And Its Marketing Consequences; Service And Relationship Quality; Quality Management in Services; Return on Services and Relationships; Managing the Augmented Service Offering; Principles of Service Management; Managing Service Productivity; Managing Marketing or Market-oriented Management; Managing Total Integrated Marketing Communication; Managing Brand Relationships and Image; Market-oriented Organization: Structure, Resources and Service Processes; Managing Internal Marketing; Managing Service Culture: The Internal Service Imperative; Conclusions.

Product Identifiers

Publisher

John Wiley & Sons AND Sons LTD

ISBN-13

9780471720348

eBay Product ID (ePID)

87749039

Product Key Features

Author

Christian Gronroos

Publication Name

Service Management and Marketing: a Customer Relationship Management Approach

Format

Paperback

Language

English

Subject

Management, Marketing, Business

Publication Year

2000

Type

Textbook

Number of Pages

404 Pages

Dimensions

Item Height

244mm

Item Width

168mm

Item Weight

680g

Additional Product Features

Title_Author

Christian Gronroos

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724 4981 18

Seller assumes all responsibility for this listing.

eBay item number:386140966277

Last updated on May 26, 2024 23:11:20 SGTView all revisionsView all revisions

Postage and handling

Item location:

South East, United Kingdom

Post to:

Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Finland, France, French Guiana, French Polynesia, Gabon Republic, Gambia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Namibia, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Reunion, Romania, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United States, Uzbekistan, Vanuatu, Vatican City State, Venezuela, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Zambia, Zimbabwe

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Afghanistan, Libya, Nauru, Russian Federation, Somalia, Ukraine, Yemen

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx S$ 15.42)	GBP 8.99 (approx S$ 15.42)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Thu, 20 Jun and Tue, 9 Jul to 43230 Seller ships within 1 day after receiving cleared payment.

Notes - Delivery *Estimated delivery dates include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment. Delivery times may vary, especially during peak periods.

Handling time

Will usually ship within 1 business day of receiving cleared payment.

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