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Research Methods in Luxury Management, Paperback by Parnwell, Michael J. G.; ...

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Book Title
Research Methods in Luxury Management
ISBN
9781032281100
Subject Area
Business & Economics
Publication Name
Research Methods in Luxury Management
Publisher
Routledge
Item Length
9.7 in
Subject
Industries / Fashion & Textile Industry, Economics / General, Research & Development, Marketing / Research
Publication Year
2023
Series
Mastering Luxury Management Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Author
Kelly MENG, Michael J. G. Parnwell
Item Width
6.9 in
Number of Pages
214 Pages

About this product

Product Information

This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

Product Identifiers

Publisher
Routledge
ISBN-10
1032281103
ISBN-13
9781032281100
eBay Product ID (ePID)
14059005868

Product Key Features

Number of Pages
214 Pages
Language
English
Publication Name
Research Methods in Luxury Management
Publication Year
2023
Subject
Industries / Fashion & Textile Industry, Economics / General, Research & Development, Marketing / Research
Type
Textbook
Subject Area
Business & Economics
Author
Kelly MENG, Michael J. G. Parnwell
Series
Mastering Luxury Management Ser.
Format
Trade Paperback

Dimensions

Item Length
9.7 in
Item Width
6.9 in

Additional Product Features

LCCN
2022-057606
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8
Lc Classification Number
Hd9999.L852p37 2023
Table of Content
1. Research Methods in Luxury Management: Introduction and Overview 2. The Field of Luxury Research 3. Identifying a Luxury Management Research Topic 4. Luxury Research Approach and Research Design 5. Sources of Data for Luxury Research 6. Methods for Luxury Research 7. Analysing Luxury Research Data 8. Writing Up and Presenting Luxury Research Findings 9. Applying Research Findings to the Field of Luxury Management 10. Review and Learning Resources
Copyright Date
2023

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