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The Barclays Guide to Marketing for the Small Business (Barclays Guides), Rogers
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Located in: GL1 5SQ, United Kingdom
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eBay item number:385386782993
Item specifics
- Condition
- EAN
- 9780631172475
- ISBN
- 0631172475
- Book Title
- The Barclays Guide to Marketing for the Small Business (Barclays
- Publication Year
- 1990
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Barclays Guide to Marketing for the Small Business
- Item Height
- 216mm
- Publisher
- John Wiley and Sons Ltd
- Item Width
- 138mm
- Subject
- Marketing, Business
- Item Weight
- 304g
- Number of Pages
- 150 Pages
About this product
Product Information
An introduction to marketing for people who have recently started or who intend to start and run their own business. It explains the key aspects of marketing in a practical straight-forward way, including: how to plan products and services for specific markets; how to define your target market; how to price; where and how to start your operations and, when you employ others, how to get everyone involved in marketing; the best distribution policy to adopt, how to develop a structural sales presentation that can be adopted by anyone who sells for you; the use of simply produced sales literature and price lists; when quoting for business, how to turn a quotation into a selling proposal, and examples of good and bad marketing from a variety of businesses.
Product Identifiers
Publisher
John Wiley and Sons Ltd
ISBN-13
9780631172475
eBay Product ID (ePID)
94889957
Product Key Features
Publication Name
The Barclays Guide to Marketing for the Small Business
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1990
Type
Textbook
Number of Pages
150 Pages
Dimensions
Item Height
216mm
Item Width
138mm
Item Weight
304g
Additional Product Features
Series Title
Barclays Guides for the Small Business S.
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 242692990
Seller assumes all responsibility for this listing.
eBay item number:385386782993
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