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Communicating COVID-19 Effectively in Malaysia: Challenges and Recommendations b

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Last updated on May 20, 2024 12:58:18 SGTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9789815011319
Book Title
Communicating COVID-19 Effectively in Malaysia
ISBN
9789815011319
Publication Year
2022
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Communicating Covid-19 Effectively in Malaysia : Challenges and Recommendations
Author
Serina Rahman
Item Length
8.2in
Publisher
Iseas-Yusof Ishak Institute
Item Width
5.9in
Item Weight
0 Oz
Number of Pages
43 Pages

About this product

Product Information

Malaysia was initially lauded for its ability to combat the first few waves of COVID-19 but infection spikes since the Sabah state elections in September 2020 and subsequent exponential increases in both infections and deaths in 2021 left the nation reeling. Nationwide vaccination is seen as the only way out of the pandemic. Malaysia's COVID-19 communication strategy was hampered by political machinations and myriad changes in government. The need to shore up favour among the electorate resulted in inconsistent messaging and regular U-turns whenever there was public outrage at arbitrary restrictions. This resulted in confusion on the ground, preventing successful COVID-19 management and containment. Under the current regime, claims to more accessible data have been disputed and doubts have surfaced over data transparency and accuracy. There is an urgent need to ensure convincingly reliable information, as well as to use more engaging messaging on more suitable media. A holistic and effective COVID-19 communication strategy should adopt principles from several communication approaches, resulting in messages that are clear, simple and accessible as well as consistent and credible. Audiences should be segmented so that messages can be better tailored to their needs, with adequate information on the necessary steps to prevent infection and spread. Fake news, misinformation, and disinformation should be constantly tackled and debunked. The Gerai OA and OA Lindungi Komuniti Facebook pages are outstanding examples of grassroots information dissemination channels that effectively provide fact-checked, coherent and accessible information to local communities in languages and on media best-suited to their audiences.

Product Identifiers

Publisher
Iseas-Yusof Ishak Institute
ISBN-10
9815011316
ISBN-13
9789815011319
eBay Product ID (ePID)
25057251371

Product Key Features

Author
Serina Rahman
Publication Name
Communicating Covid-19 Effectively in Malaysia : Challenges and Recommendations
Format
Trade Paperback
Language
English
Publication Year
2022
Type
Textbook
Number of Pages
43 Pages

Dimensions

Item Length
8.2in
Item Width
5.9in
Item Weight
0 Oz

Additional Product Features

Copyright Date
2022
Topic
Asia / Southeast Asia, Infectious Diseases
Intended Audience
Scholarly & Professional
Genre
Medical, History

Item description from the seller

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grandeagleretail

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