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Marketing Management: a Strategic Decision-Makin
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Located in: Fort Lauderdale, Florida, United States
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Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230
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eBay item number:384723684711
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Subject
- Marketing / General
- ISBN
- 9780078028793
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management: a Strategic Decision-Making Approach
- Publisher
- Mcgraw-Hill Education
- Item Length
- 9.9 in
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 34.4 Oz
- Item Width
- 8.1 in
- Number of Pages
- 576 Pages
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028795
ISBN-13
9780078028793
eBay Product ID (ePID)
113167584
Product Key Features
Number of Pages
576 Pages
Publication Name
Marketing Management: a Strategic Decision-Making Approach
Language
English
Subject
Marketing / General
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
34.4 Oz
Item Length
9.9 in
Item Width
8.1 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2011-049516
Dewey Edition
23
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.8
Grade To
College Freshman
Table Of Content
Section 1: The Role of Marketing in Developing Successful Business Strategies Chapter 1: The Marketing Management Process Chapter 2: The Marketing Implications of Corporate and Business Strategies Section 2: Market Opportunity Analysis Chapter 3: Understanding Market Opportunities Chapter 4: Understanding Consumer Buying Behavior Chapter 5: Understanding Organizational Markets and Buying Behavior Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 7: Targeting Attractive Market Segments Chapter 8: Differentiation and Brand Positioning Section 3: Developing Strategic Marketing Programs Chapter 9: Business Strategies: A Foundation for Marketing Program Decisions Chapter 10: Product Decisions Chapter 11: Pricing Decisions Chapter 12: Distribution Channel Decisions Chapter 13: Integrated Promotion Decisions Section 4: Strategic Marketing Programs for Selected Situations Chapter 14: Marketing Strategies for a Digitally Networked World Chapter 15: Strategies for New and Growing Markets Chapter 16: Strategies for Mature and Declining Markets Section 5: Implementing and Controlling Marketing Programs Chapter 17: Organizing and Planning for Effective Implementation Chapter 18: Measuring and Delivering Marketing Performance Index
Synopsis
The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions both good and not-so-good from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter., The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
LC Classification Number
HF5415.13.M352324
Copyright Date
2013
ebay_catalog_id
4
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:384723684711
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Item location:
Fort Lauderdale, Florida, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230 |
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| Will usually ship within 1 business day of receiving cleared payment. |
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Brand new and unused workbook/lab manual was just what I was looking for. Thanks a million!!!!