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Principles of Marketing,Philip Kotler, Gary Armstrong- 9780130980397

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780130980397
EAN
9780130980397
Publication Year
1993
Type
Textbook
Format
Paperback
Language
English
Publication Name
Principles of Marketing
Item Height
178mm
Author
Gary Armstrong, Philip Kotler
Publisher
Pearson Education (Us)
Item Width
235mm
Subject
Marketing
Item Weight
1400g
Number of Pages
752 Pages

About this product

Product Information

This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780130980397
eBay Product ID (ePID)
89409045

Product Key Features

Author
Gary Armstrong, Philip Kotler
Publication Name
Principles of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1993
Type
Textbook
Number of Pages
752 Pages

Dimensions

Item Height
178mm
Item Width
235mm
Item Weight
1400g

Additional Product Features

Title_Author
Gary Armstrong, Philip Kotler
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724 4981 18
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