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Social Media Marketing Mastery : Increase Your Website Traffic, Grow Your Bus...

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Last updated on Mar 28, 2024 20:12:50 SGTView all revisionsView all revisions

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9781507531013
Book Title
Social Media Marketing Mastery : Increase Your Website Traffic, Grow Your Business, and Earn More Money
Item Length
9in
Publisher
CreateSpace
Publication Year
2015
Format
Trade Paperback
Language
English
Item Height
0.2in
Author
William Hargis
Genre
Business & Economics
Topic
Marketing / General
Item Width
6in
Item Weight
6.7 Oz
Number of Pages
92 Pages

About this product

Product Information

Social Media Marketing" - the process of gaining website traffic or attention through social media sites. Social media marketing programs usually work to create content that attracts attention and encourages readers to share it across their social networks. The resulting 'electronic word of mouth' refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in 'earned' media rather than 'paid' media. There are 2 approaches to SMM, the Passive Approach where social media can be a useful source of market information. Social media has become an inexpensive source of market intelligence which can be used by marketers to track problems and market opportunities. This can be extremely useful in a highly dynamic market structure in which we now live in. And, the Active Approach where social media can be used as a public relations and direct marketing tool. There are several examples of firms initiating some form of online dialog with the public to foster relations with customers.

Product Identifiers

Publisher
CreateSpace
ISBN-10
150753101x
ISBN-13
9781507531013
eBay Product ID (ePID)
20038378399

Product Key Features

Book Title
Social Media Marketing Mastery : Increase Your Website Traffic, Grow Your Business, and Earn More Money
Author
William Hargis
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2015
Genre
Business & Economics
Number of Pages
92 Pages

Dimensions

Item Length
9in
Item Height
0.2in
Item Width
6in
Item Weight
6.7 Oz

Additional Product Features

Target Audience
Trade

Item description from the seller

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Seller feedback (341,953)

0***0 (644)- Feedback left by buyer.
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Interesting book. Thanks!
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Everything perfect.
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Still haven't received the book and the delivery now is for June I received my other book I ordered from another already