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Marketing - Standalone book (Irwin Marketing) - Hardcover - GOOD
US $4.99
ApproximatelyS$ 6.37
or Best Offer
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Shipping:
US $2.99 (approx S$ 3.81) USPS Media MailTM.
Located in: Allentown, Pennsylvania, United States
Delivery:
Estimated between Thu, 3 Jul and Wed, 9 Jul to 94104
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No returns accepted.
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Read item description or contact seller for details. See all detailsSee all details on coverage
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eBay item number:376304589622
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Marketing - Standalone book (Irwin Marketing)
- MPN
- Does not apply
- ISBN
- 9780077729028
About this product
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0077729021
ISBN-13
9780077729028
eBay Product ID (ePID)
208702917
Product Key Features
Number of Pages
736 Pages
Publication Name
Marketing
Language
English
Publication Year
2015
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
55.3 Oz
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2014-046046
Dewey Edition
23/eng/20230824
Grade From
College Freshman
Illustrated
Yes
Grade To
College Freshman
Dewey Decimal
658.8
Table Of Content
SECTION ONE: Assessing the Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment SECTION TWO: Understanding the Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing SECTION THREE: Targeting the Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing Research SECTION FOUR: Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product SECTION FIVE: Value Capture Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods SECTION SIX: Value Delivery: Designing the Channel and Supply Chain Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Multichannel Marketing SECTION SEVEN: Value Communication Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management
Synopsis
Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging. Grewal Levy's Marketing is available through McGraw-Hill Connect® , a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: * SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. * Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. * Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. * The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing's assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes. Complete system requirements to use Connect can be foundhere., Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging. Grewal Levy's Marketing is available through McGraw-Hill Connect(R) , a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: - SmartBook(R) - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. - Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. - Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. - The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing's assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes. Complete system requirements to use Connect can be found here.
LC Classification Number
HF5415.G675 2016
Item description from the seller
Seller feedback (475)
- o***g (475)- Feedback left by buyer.Past monthVerified purchaseGreat deal , arrived quick
- r***f (635)- Feedback left by buyer.Past monthVerified purchaseAmazed with this seller. Received less than 24 hours after auction ended. Fastest ever. Thanks!
- l***k (41)- Feedback left by buyer.Past monthVerified purchaseThe book was in great condition