Marketing Management by Marshall, Greg W.,Johnston, Mark W, Good Book
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Marketing Management by Marshall, Greg W.,Johnston, Mark W, Good Book
US $5.73
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Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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US $2.99 (approx S$ 3.84) USPS Media MailTM.
Located in: Allentown, Pennsylvania, United States
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Estimated between Thu, 14 Aug and Mon, 18 Aug to 91768
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eBay item number:376302210052
Item specifics
- Condition
- Book Title
- Marketing Management
- ISBN
- 9780078028861
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028868
ISBN-13
9780078028861
eBay Product ID (ePID)
177913215
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Management
Subject
Marketing / General
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
46.3 Oz
Item Length
11.1 in
Item Width
8.6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2013-049003
Dewey Edition
23/eng/20241206
Grade From
College Freshman
Illustrated
Yes
Grade To
College Freshman
Dewey Decimal
658.8
Table Of Content
PART ONE: Discover Marketing Management Chapter 1: Marketing in Today's Business Milieu Chapter 2: Elements of Marketing Strategy, Planning, and Competition PART TWO: Use Information to Drive Marketing Decisions Chapter 3: Managing Marketing Information Chapter 4: Understand Customers: Business-to-Consumer Markets Chapter 5: Understand Business-to-Business Markets Chapter 6: Segmentation, Target Marketing, Positioning, and CRM PART THREE: Develop the Value Offering - The Product Experience Chapter 7: Product Strategy and New Product Development Chapter 8: Build the Brand Chapter 9: Service as the Core Offering PART FOUR: Price and Deliver the Value Offering Chapter 10: Manage Pricing Decisions Chapter 11: Manage Marketing Channels and Points of Customer Interface PART FIVE: Communicate the Value Offering to Customers Chapter 12: Promotion Strategy and New Media Chapter 13: Advertising, Sales Promotion, and Public Relations Chapter 14: Personal Selling and Direct Marketing PART SIX: Bring It All Together - Global and Performance Dimensions Chapter 15: Understand the Global Marketplace: Marketing Without Borders Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
Synopsis
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
LC Classification Number
HF5415.13.M3699 2015
Item description from the seller
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