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Strategic Marketing Management (Marketing Series: Student),Paul
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Located in: South East, United Kingdom
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eBay item number:375426102431
Item specifics
- Condition
- Book Title
- Strategic Marketing Management (Marketing Series: Student),Paul
- ISBN
- 9780750619905
- Publication Year
- 1995
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategic Marketing Management
- Item Height
- 297mm
- Publisher
- Elsevier Science & Technology
- Item Width
- 210mm
- Subject
- Management
- Item Weight
- 866g
- Number of Pages
- 320 Pages
About this product
Product Information
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780750619905
eBay Product ID (ePID)
91963926
Product Key Features
Publication Name
Strategic Marketing Management
Format
Paperback
Language
English
Subject
Management
Publication Year
1995
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
297mm
Item Width
210mm
Item Weight
866g
Additional Product Features
Series Title
Marketing Series: Student
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:375426102431
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Item location:
South East, United Kingdom
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