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Services Marketing: Text, Cases and Readings,Christopher H. Love

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Services Marketing: Text, Cases and Readings,Christopher H. Love
ISBN
9780138070175
Publication Year
1991
Type
Textbook
Format
Paperback
Language
English
Publication Name
Services Marketing: Text, Cases and Readings
Item Height
234mm
Author
Christopher H. Lovelock
Publisher
Pearson Education (Us)
Item Width
178mm
Subject
Marketing, Business
Item Weight
780g
Number of Pages
544 Pages

About this product

Product Information

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780138070175
eBay Product ID (ePID)
88248615

Product Key Features

Author
Christopher H. Lovelock
Publication Name
Services Marketing: Text, Cases and Readings
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1991
Type
Textbook
Number of Pages
544 Pages

Dimensions

Item Height
234mm
Item Width
178mm
Item Weight
780g

Additional Product Features

Title_Author
Christopher H. Lovelock
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724 4981 18
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It's a easy to read basic Ufoligie book about well known events regarding UFOs this book would be ideal for people new to Ufoligie because there is new is nothing to technical so therefore it's a good book.
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Quickly despatched, arrived in good time.