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Global Marketing and Advertising: Understanding Cultural Paradox

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GBP 3.80

ApproximatelyS$ 6.54

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GBP 8.99 (approx S$ 15.47) Standard Postage. See detailsfor shipping

Located in: South East, United Kingdom

Delivery:

Estimated between Fri, 7 Jun and Wed, 26 Jun to 43230

Seller ships within 1 day after receiving cleared payment.

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cmedia_group (963388)
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eBay item number:375403402328

Last updated on May 25, 2024 00:59:46 SGTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Book Title: Global Marketing and Advertising: Understanding Cultural Paradox

ISBN: 9781412970419

Publication Year: 2009

Type: Textbook

Format: Paperback

Language: English

Publication Name: Global Marketing and Advertising: Understanding Cultural Paradoxes

Item Height: 254mm

Author: Marieke De Mooij

Publisher: SAGE Publications INC International Concepts

Item Width: 177mm

Subject: Marketing

Item Weight: 590g

Number of Pages: 344 Pages

About this product

Product Information

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. New and Continuing Features: - Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behaviour - Helps companies define cross-cultural segments to better target consumers across cultures - Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy - Includes both recent and classic advertising examples from various parts of the world - Demonstrates the centrality of value paradoxes to cross cultural marketing communications - Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions - Instructor Resources on CD, including discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and video clips are available to lecturers

Product Identifiers

Publisher

SAGE Publications INC International Concepts

ISBN-13

9781412970419

eBay Product ID (ePID)

91468088

Product Key Features

Author

Marieke De Mooij

Publication Name

Global Marketing and Advertising: Understanding Cultural Paradoxes

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2009

Type

Textbook

Number of Pages

344 Pages

Dimensions

Item Height

254mm

Item Width

177mm

Item Weight

590g

Additional Product Features

Title_Author

Marieke De Mooij

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724 4981 18

Seller assumes all responsibility for this listing.

eBay item number:375403402328

Last updated on May 25, 2024 00:59:46 SGTView all revisionsView all revisions

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Item location:

South East, United Kingdom

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Postage and handling	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx S$ 15.47)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Fri, 7 Jun and Wed, 26 Jun to 43230 Seller ships within 1 day after receiving cleared payment.

Notes - Delivery *Estimated delivery dates include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment. Delivery times may vary, especially during peak periods.

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