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Zamith Brito - Corporate Branding in Facebook Fan Pages Ideas for Imp - N555z
GBP 20.58
ApproximatelyS$ 35.43
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Brand New
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eBay item number:375387266762
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Fiction/Non-Fiction
- Non-Fiction
- Genre/Subject
- BUSINESS ECONOMICS / Advertising Promotion
- Brand
- NA
- Weight
- 0.21
- Style
- NA
- Title
- Corporate Branding in Facebook Fan Pages Ideas for Improving You
- Release Title
- Corporate Branding in Facebook Fan Pages Ideas for Improving You
- Record Grading
- New
- Sleeve Grading
- New
- Platform
- NA
- Size
- NA
- Film/TV Title
- Corporate Branding in Facebook Fan Pages Ideas for Improving Yo
- Colour
- NA
- Material
- NA
- Department
- NA
- Binding Type
- Perfect
- Item Length
- 228.6
- Item Width
- 152.4
- Item Height
- 8.13
- Main Stone
- NA
- Connectivity
- NA
- Model
- NA
- ISBN
- 9781606499429
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value
- Publisher
- Business Expert Press
- Subject
- Advertising
- Number of Pages
- 140 Pages
About this product
Product Information
In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, we show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, we suggest strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are co-producers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation, or increased brand value. We also address how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which we analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.
Product Identifiers
Publisher
Business Expert Press
ISBN-13
9781606499429
eBay Product ID (ePID)
225666312
Product Key Features
Publication Year
2015
Subject
Advertising
Number of Pages
140 Pages
Language
English
Publication Name
Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value
Type
Textbook
Format
Paperback
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 343612519
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