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Marketing Management: European Edition,Phil T. Kotler,Kevin Lane

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ApproximatelyS$ 75.65

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Located in: South East, United Kingdom

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Estimated between Thu, 6 Jun and Tue, 25 Jun to 43230

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eBay item number:375310304343

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Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Book Title: Marketing Management: European Edition,Phil T. Kotler,Kevin Lane

ISBN: 9781292248448

Publication Year: 2019

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Marketing Management: European Edition

Item Height: 280mm

Author: Gary Armstrong, Malcolm Goodman, Kevin Keller, Mairead Brady, Torben Hansen

Publisher: Pearson Education The Limited

Item Width: 215mm

Subject: Marketing

Item Weight: 1937g

Number of Pages: 840 Pages

About this product

Product Information

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home. * The inclusion of the work of prominent European academics. * A focus on the digital challenges for marketers. * An emphasis on the importance of creative thinking and its contribution to marketing practice. * New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.

Product Identifiers

Publisher

Pearson Education The Limited

ISBN-13

9781292248448

eBay Product ID (ePID)

14046702770

Product Key Features

Author

Gary Armstrong, Malcolm Goodman, Kevin Keller, Mairead Brady, Torben Hansen

Publication Name

Marketing Management: European Edition

Format

Hardcover

Language

English

Subject

Marketing

Publication Year

2019

Type

Textbook

Number of Pages

840 Pages

Dimensions

Item Height

280mm

Item Width

215mm

Item Weight

1937g

Additional Product Features

Title_Author

Kevin Keller, Torben Hansen, Mairead Brady, Gary Armstrong, Malcolm Goodman

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724 4981 18

Seller assumes all responsibility for this listing.

eBay item number:375310304343

Last updated on May 03, 2024 13:11:01 SGTView all revisionsView all revisions

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx S$ 15.47)	GBP 8.99 (approx S$ 15.47)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Thu, 6 Jun and Tue, 25 Jun to 43230 Seller ships within 1 day after receiving cleared payment.

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