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Jugaad Innovation Think Frugal, Be Flexible, Gener

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Jugaad Innovation Think Frugal, Be Flexible, Gener
ISBN
9781118249741
Publication Year
2012
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Item Height
235mm
Author
Navi Radjou, Simone Ahuja, Jaideep Prabhu
Publisher
John Wiley & Sons INC International Concepts
Item Width
159mm
Subject
Business
Item Weight
492g
Number of Pages
288 Pages

About this product

Product Information

Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]. ?The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades?expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world?Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more?that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West?and how to bring jugaad practices to their organizations.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118249741
eBay Product ID (ePID)
112358072

Product Key Features

Author
Navi Radjou, Simone Ahuja, Jaideep Prabhu
Publication Name
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Format
Hardcover
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
235mm
Item Width
159mm
Item Weight
492g

Additional Product Features

Title_Author
Simone Ahuja, Navi Radjou, Jaideep Prabhu
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • AT 685613994
  • GB 203170464
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