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Global Marketing Management,Masaaki (Mike) Kotabe, Kristiaan H ,

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Good

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ApproximatelyS$ 7.37

Postage:

GBP 8.99 (approx S$ 15.47) Standard Postage. See detailsfor shipping

Located in: South East, United Kingdom

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Estimated between Fri, 7 Jun and Wed, 26 Jun to 43230

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eBay item number:375270575339

Last updated on May 24, 2024 10:46:26 SGTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Book Title: Global Marketing Management,Masaaki (Mike) Kotabe, Kristiaan H ,

ISBN: 9780471592884

Publication Year: 1998

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Global Marketing Management

Item Height: 260mm

Author: Masaaki Kotabe, Masaaki Kotabi, Kristiaan Helsen

Publisher: John Wiley & Sons AND Sons LTD

Item Width: 210mm

Subject: Management

Item Weight: 1531g

Number of Pages: 734 Pages

About this product

Product Information

This text offers a shift to teaching global marketing. Not bound by the traditional bi-lateral (international) view of marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing and present it in a cross-functional approach to the business operation. By offering this interdisciplinary perspective, the book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing. Global Marketing examines and integrates other parts of the company's activities (including taking maximum advantage of global resources), such as: parts procurement, location of assembly, joint ventures, licensing agreements, subsidiary operations, and R&D. These activities exhibit multilateral realism and should be emphasized as such since they affect the firm's strategies on product, pricing, promotion, and distribution.

Product Identifiers

Publisher

John Wiley & Sons AND Sons LTD

ISBN-13

9780471592884

eBay Product ID (ePID)

25046540148

Product Key Features

Author

Masaaki Kotabe, Masaaki Kotabi, Kristiaan Helsen

Publication Name

Global Marketing Management

Format

Hardcover

Language

English

Subject

Management

Publication Year

1998

Type

Textbook

Number of Pages

734 Pages

Dimensions

Item Height

260mm

Item Width

210mm

Item Weight

1531g

Additional Product Features

Title_Author

Masaaki Kotabe, Kristiaan Helsen, Masaaki Kotabi

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724 4981 18

Seller assumes all responsibility for this listing.

eBay item number:375270575339

Last updated on May 24, 2024 10:46:26 SGTView all revisionsView all revisions

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Item location:

South East, United Kingdom

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx S$ 15.47)	GBP 8.99 (approx S$ 15.47)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Fri, 7 Jun and Wed, 26 Jun to 43230 Seller ships within 1 day after receiving cleared payment.

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Will usually ship within 1 business day of receiving cleared payment.

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