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The New Marketing How to Win in the Digital Age, C

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Last updated on May 04, 2024 02:32:50 SGTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
The New Marketing How to Win in the Digital Age
ISBN
9781526490117
Publication Year
2020
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The New Marketing: How to Win in the Digital Age
Item Height
242mm
Author
Mark Burgess, Cheryl Burgess
Publisher
SAGE Publications LTD
Item Width
170mm
Subject
Marketing
Item Weight
650g
Number of Pages
288 Pages

About this product

Product Information

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can't predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Product Identifiers

Publisher
SAGE Publications LTD
ISBN-13
9781526490117
eBay Product ID (ePID)
15046524437

Product Key Features

Author
Mark Burgess, Cheryl Burgess
Publication Name
The New Marketing: How to Win in the Digital Age
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2020
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
242mm
Item Width
170mm
Item Weight
650g

Additional Product Features

Title_Author
Mark Burgess, Cheryl Burgess
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • AT 685613994
  • GB 203170464
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