Picture 1 of 1
Principles of Marketing by Kotler, Philip; Armstrong, Gary
by Kotler, Philip; Armstrong, Gary | HC | Acceptable
1 watched in the last 24 hours
Condition:
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Postage:
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller information
- 99% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:374466683727
Item specifics
- Condition
- Acceptable
- Seller Notes
- Binding
- Hardcover
- Weight
- 4 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780131469181
- Subject Area
- Business & Economics
- Publication Name
- Principles of Marketing
- Item Length
- 11.2 in
- Publisher
- Prentice Hall PTR
- Subject
- Marketing / General
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Features
- Revised
- Item Width
- 8.8 in
- Item Weight
- 64.8 Oz
- Number of Pages
- 768 Pages
About this product
Product Information
The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131469185
ISBN-13
9780131469181
eBay Product ID (ePID)
43763691
Product Key Features
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Features
Revised
Subject
Marketing / General
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics
Number of Pages
768 Pages
Dimensions
Item Length
11.2 in
Item Height
1.3 in
Item Width
8.8 in
Item Weight
64.8 Oz
Additional Product Features
Edition Number
11
LCCN
2004-029593
Lc Classification Number
Hf5415.K636 2005
Edition Description
Revised Edition
Table of Content
I. DEFINING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS. 3. The Marketing Environment. 4. Managing Marketing Information. 5. Consumer Markets and Consumer Buyer Behavior. 6. Business Markets and Business Buyer Behavior. III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX. 7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. 8. Product, Services, and Branding Strategies. 9. New-Product Development and Life-Cycle Strategies. 10. Pricing Considerations and Approaches. 11. Pricing Strategies. 12. Distribution Channels and Logistics Management. 13. Retailing and Wholesaling. 14. Integrated Marketing Communication Strategy. 15. Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Direct Marketing. IV. EXTENDING MARKETING. 17. Creating Competitive Advantage. 18. Marketing in the Digital Age. 19. The Global Marketplace. 20. Marketing Ethics and Social Responsibility. APPENDIXES. Forecasting Market Demand. Marketing Plan. Marketing Math. Careers in Marketing (on-line only). Glossary, Author Index, Company Index, Subject Index.
Copyright Date
2006
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:374466683727
Postage and handling
Item location:
Aurora, Illinois, United States
Post to:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230 |
| US $15.99 (approx S$ 21.66) | United States | Expedited Shipping | Estimated on or before Thu, 20 Jun to 43230 |
| Taxes |
|---|
| Seller charges sales tax in |
Sales Tax for an item #374466683727
Sales Tax for an item #374466683727
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
The seller is responsible for return postage costs.
Seller feedback (5,218,892)
y***b (5234)- Feedback left by buyer.
Past month
Verified purchase
Excellent seller. Thank you!!
i***g (1149)- Feedback left by buyer.
Past month
Verified purchase
Great Buy!
-***a (244)- Feedback left by buyer.
Past month
Verified purchase
As described 👍