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Data Mining Techniques: for Marketing, Sales and Customer Relati
GBP 3.32
ApproximatelyS$ 5.70
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
2 available
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Located in: South East, United Kingdom
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eBay item number:374464957515
Item specifics
- Condition
- Book Title
- Data Mining Techniques: for Marketing, Sales and Customer Relati
- ISBN
- 9780471470649
- EAN
- 9780471470649
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
- Item Height
- 235 mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Subject
- Computer Science
- Item Weight
- 932 g
- Item Width
- 187 mm
- Number of Pages
- 672 Pages
About this product
Product Information
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471470649
eBay Product ID (ePID)
87242590
Product Key Features
Number of Pages
672 Pages
Language
English
Publication Name
Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
Publication Year
2004
Subject
Computer Science
Type
Textbook
Format
Paperback
Dimensions
Item Height
235 mm
Item Weight
932 g
Item Width
187 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724 4981 18
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