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Consumer Behaviour,Jim Blythe- 9781446266458

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
Consumer Behaviour
ISBN
9781446266458
EAN
9781446266458
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Consumer Behaviour
Item Height
265mm
Author
Jim Blythe
Publisher
SAGE Publications LTD
Item Width
195mm
Subject
Economics, Business, Economy & Industry
Item Weight
1100g
Number of Pages
472 Pages

About this product

Product Information

Electronic Inspection Copy available for instructors here Why do you choose the things you buy - such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision - using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim's pick of Youtube videos that make the examples in each chapter come alive!

Product Identifiers

Publisher
SAGE Publications LTD
ISBN-10
1446266451
ISBN-13
9781446266458
eBay Product ID (ePID)
141481647

Product Key Features

Author
Jim Blythe
Publication Name
Consumer Behaviour
Format
Paperback
Language
English
Subject
Economics, Business, Economy & Industry
Publication Year
2013
Type
Textbook
Number of Pages
472 Pages

Dimensions

Item Height
265mm
Item Width
195mm
Height
265mm
Width
195mm
Item Weight
1100g

Additional Product Features

Title_Author
Jim Blythe
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United Kingdom

Item description from the seller

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  • GB 724 4981 18
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