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How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold...
by Payne, Mark | HC | VeryGood
US $5.61
ApproximatelyS$ 7.20
Condition:
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ”... Read moreabout condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
Free USPS Media MailTM.
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Wed, 17 Sep and Tue, 23 Sep
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:374239898296
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780804138734
About this product
Product Identifiers
Publisher
Crown/Archetype
ISBN-10
0804138737
ISBN-13
9780804138734
eBay Product ID (ePID)
177464292
Product Key Features
Book Title
How to Kill a Unicorn : How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Number of Pages
304 Pages
Language
English
Publication Year
2014
Topic
Marketing / General, Knowledge Capital, Personal Success, Organizational Behavior, Decision-Making & Problem Solving, Management
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
19.2 Oz
Item Length
9.6 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
Synopsis
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn , Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
LC Classification Number
HD53.P39 2014
Item description from the seller
Seller feedback (5,754,191)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
Seller feedback (5,754,191)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time