Elements of Visual Grammar : A Designer's Guide for Writers, Scholars, and Pr...

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Book Title
Elements of Visual Grammar : A Designer's Guide for Writers, Scho
ISBN
9780691231228
Category

About this product

Product Identifiers

Publisher
Princeton University Press
ISBN-10
0691231222
ISBN-13
9780691231228
eBay Product ID (ePID)
28058637987

Product Key Features

Number of Pages
240 Pages
Publication Name
Elements of Visual Grammar : a Designer's Guide for Writers, Scholars, and Professionals
Language
English
Subject
General, Digital Media / General, Business Writing, Graphic Arts / General
Publication Year
2024
Type
Textbook
Subject Area
Mathematics, Design, Computers, Business & Economics
Author
Angela Riechers
Series
Skills for Scholars Ser.
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
26.5 Oz
Item Length
9.6 in
Item Width
7.5 in

Additional Product Features

Intended Audience
College Audience
LCCN
2022-058388
Dewey Edition
23
TitleLeading
The
Series Volume Number
10
Illustrated
Yes
Dewey Decimal
744.26
Synopsis
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work--and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations--drawn from a wide range of styles, media, and eras--that demonstrate the principles of visual grammar and how images can support and enhance written content Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text Introduces the practical, cultural, conceptual, and scientific factors that influence image use Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography, A colour-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know. The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work -- and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.
LC Classification Number
QA76.9.I52R54 2024

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