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Advertising and Promotion: What the Student Sees by Marlene Kahla: New
US $97.02
ApproximatelyS$ 125.01
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Sparks, Nevada, United States
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Estimated between Mon, 29 Sep and Sat, 4 Oct to 94104
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eBay item number:365637493312
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Advertising and Promotion: What the Student Sees
- Publication Date
- 2023-07-21
- Pages
- 66
- ISBN
- 9781793545268
About this product
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
179354526X
ISBN-13
9781793545268
eBay Product ID (ePID)
13062147298
Product Key Features
Number of Pages
62 Pages
Language
English
Publication Name
Advertising and Promotion : What the Student Sees
Publication Year
2023
Type
Textbook
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
5.9 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are challenged to see the big picture and the big idea of a campaign that can achieve marketing goals and objectives. The opening chapter introduces students to a variety of communication models and underscores that communication is an intricate process of storytelling, listening, and responding. Additional chapters help students improve their awareness of advertisements in various types of media (including what works for them and what doesn't) and introduce different types of media that can reach specific audiences. Students learn about the crucial role media plays in telling a client's story, the various career paths available in advertising, how to create a complete campaign, and much more. Each chapter features learning objectives, class activities, key takeaways, and key terms to support the reading and learning experience. Designed to help students understand the process of creating an effective advertising campaign, Advertising and Promotion is an ideal textbook for courses and programs in marketing and advertising., Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are ......
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Seller feedback (527,635)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time