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The Marketing Interview: 50 Answers to the Toughest Questions by Lewis C Lin
US $61.58
ApproximatelyS$ 79.15
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Sparks, Nevada, United States
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Estimated between Thu, 14 Aug and Tue, 19 Aug
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eBay item number:365415737651
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Date
- 2018-05-10
- Pages
- 252
- ISBN
- 9780998120454
About this product
Product Identifiers
Publisher
Impact Interview
ISBN-10
0998120456
ISBN-13
9780998120454
eBay Product ID (ePID)
28038443349
Product Key Features
Book Title
Marketing Interview
Topic
General
Publication Year
2018
Language
English
Genre
Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Synopsis
In The Marketing Interview , Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...
Item description from the seller
Seller feedback (514,534)
- b***7 (1152)- Feedback left by buyer.Past monthVerified purchaseBrand new book from Ozzy for a great price and very fast shipping! Thank you.
- a***r (891)- Feedback left by buyer.Past monthVerified purchaseAs described. Thank you.
- k***s (1115)- Feedback left by buyer.Past monthVerified purchaseA High Quality Book With The Great Appearance And Condition Exactly As Described By The Seller Which I Value Immensely.
Seller feedback (514,534)
- b***7 (1152)- Feedback left by buyer.Past monthVerified purchaseBrand new book from Ozzy for a great price and very fast shipping! Thank you.
- a***r (891)- Feedback left by buyer.Past monthVerified purchaseAs described. Thank you.
- k***s (1115)- Feedback left by buyer.Past monthVerified purchaseA High Quality Book With The Great Appearance And Condition Exactly As Described By The Seller Which I Value Immensely.