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influence: The Psychology of Persuasion paperback
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Located in: DELHI, DELHI, India
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Estimated between Tue, 18 Jun and Tue, 23 Jul to 43230
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eBay item number:364850674785
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Country/Region of Manufacture
- India
- Original Language
- English
- ISBN
- 9780061241895
- Book Title
- Influence : the Psychology of Persuasion
- Item Length
- 8in
- Publisher
- HarperCollins
- Publication Year
- 2006
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Genre
- Self-Help, Psychology, Business & Economics
- Topic
- Marketing / General, Consumer Behavior, General, Personal Growth / Success
- Item Width
- 5.3in
- Item Weight
- 9.8 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
Product Identifiers
Publisher
HarperCollins
ISBN-10
006124189x
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344
Product Key Features
Book Title
Influence : the Psychology of Persuasion
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Publication Year
2006
Genre
Self-Help, Psychology, Business & Economics
Number of Pages
336 Pages
Dimensions
Item Length
8in
Item Height
0.8in
Item Width
5.3in
Item Weight
9.8 Oz
Additional Product Features
Lc Classification Number
Bf774.C73 2007
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Copyright Date
2007
Target Audience
Trade
Dewey Decimal
153.8/52
Series
Collins Business Essentials Ser.
Dewey Edition
21
Illustrated
Yes
Item description from the seller
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eBay item number:364850674785
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