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Champagne in Britain, 1800-1914 : How the British Transformed a French Luxury...
US $132.48
ApproximatelyS$ 170.94
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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eBay item number:364779243972
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Champagne in Britain, 1800-1914 : How the British Transformed a F
- ISBN
- 9781350202863
- Subject Area
- Business & Economics, History
- Publication Name
- Champagne in Britain, 1800-1914 : How the British Transformed a French Luxury
- Publisher
- Bloomsbury Publishing
- Item Length
- 9.2 in
- Subject
- Social History, Commerce, Europe / Great Britain / General, Corporate & Business History
- Publication Year
- 2021
- Series
- Food in Modern History: Traditions and Innovations Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 21.6 Oz
- Item Width
- 6.1 in
- Number of Pages
- 312 Pages
About this product
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-10
135020286X
ISBN-13
9781350202863
eBay Product ID (ePID)
21050403121
Product Key Features
Number of Pages
312 Pages
Language
English
Publication Name
Champagne in Britain, 1800-1914 : How the British Transformed a French Luxury
Publication Year
2021
Subject
Social History, Commerce, Europe / Great Britain / General, Corporate & Business History
Type
Textbook
Subject Area
Business & Economics, History
Series
Food in Modern History: Traditions and Innovations Ser.
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
21.6 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
LCCN
2021-017223
Reviews
Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time., "Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time." - Tamlyn Currin, Jancis Robinson, "Graham Harding has taken the agreeable subject of champagne and provided us with a very rich and detailed study of branding and marketing in nineteenth-century Britain... this study sheds significant light on how a key luxury product's market changed and how marketing and branding strategies evolved. The book is a great resource for those interested in modern marketing and its culture." -- Social History "Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time." --Tamlyn Currin, Jancis Robinson "This book is attractively produced and illustrated and will be an indispensable reference for both wine historians and those interested in marketing strategies in industrializing Europe before the Great War. It also makes good reading." -- Food & History, "Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time." - Tamlyn Currin, Jancis Robinson "This book is attractively produced and illustrated and will be an indispensable reference for both wine historians and those interested in marketing strategies in industrializing Europe before the Great War. It also makes good reading." -- Food & History
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
381
Table Of Content
List of figures List of tables Acknowledgements List of abbreviations 1. Introduction 2. Framing the Market: Wine in Britain, 1800-1914 3. Champgane, 1800-1860 4. 'A Smart Agent and Lavish Expenditure'? The Distribution and Marketing of Champagne, 1860-76 5. 'Taste Changes Very Fast': Consumers and Consumption, 1860-75 6. Votaries of Fashion? Changing Consumer Tastes, 1876-1914 7. 'The Magic of Brand': The Marketing and Branding of Champagne, 1876-1914 8. Conclusion: A Luxury Transformed Bibliography Index
Synopsis
Winner of the 2022 OIV AWARD 2022 in the History category From its introduction to British society in the mid-17th century champagne has been a wine of elite celebration and hedonism. Champagne in Britain, 1800-1914 is the first book for over a century to study this iconic drink in Britain. Following the British wine market from 1800 to 1914, Harding shows how champagne was consumed by, branded for and marketed to British society. Not only did the champagne market form the foundations of the luxury market we know today, this book shows how it was integral to a number of 19th century social concerns such as the 'temperate turn', anxieties over adulteration and the increasingly prosperous British middle class. Using archival sources from major French producers such as Moët & Chandon, Veuve Clicquot and Pommery & Greno alongside records from British distributors, newspapers, magazines and wine literature, Champagne in Britain shows how champagne became embedded in the habits of Victorian society. Illustrating the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration.
LC Classification Number
HF6161.W65H37 2021
Item description from the seller
Seller feedback (353,532)
- n***5 (70)- Feedback left by buyer.Past monthVerified purchaseExcellent item, arrived quickly and in perfect condition.
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- 9***c (777)- Feedback left by buyer.Past monthVerified purchaseGreat manual