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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Cust

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Book Title
Crossing the Chasm: Marketing and Selling Technology Products to
Genre
BUSINESS & ECONOMICS
ISBN
9781841120638
Publication Year
1998
Type
Textbook
Format
Paperback
Language
English
Publication Name
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Item Height
229mm
Author
Geoffrey A. Moore
Publisher
John Wiley & Sons AND Sons LTD
Item Width
156mm
Subject
Engineering & Technology, Marketing
Item Weight
355g
Number of Pages
238 Pages

About this product

Product Information

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9781841120638
eBay Product ID (ePID)
87358527

Product Key Features

Author
Geoffrey A. Moore
Publication Name
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Format
Paperback
Language
English
Subject
Engineering & Technology, Marketing
Publication Year
1998
Type
Textbook
Number of Pages
238 Pages

Dimensions

Item Height
229mm
Item Width
156mm
Item Weight
355g

Additional Product Features

Title_Author
Geoffrey A. Moore
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 901578627
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