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160 Characters or Less : How to Increase Customer Loyalty, Drive Sales and Wi...
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2 available
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Located in: Jessup, Maryland, United States
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Estimated between Thu, 6 Jun and Tue, 11 Jun to 43230
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Seller information
- 96.8% positive feedback
Registered as a Business Seller
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eBay item number:364752589232
Item specifics
- Condition
- ISBN
- 9781502853790
- Book Title
- 160 Characters or Less : How to Increase Customer Loyalty, Drive Sales and WIN with Text Message Marketing
- Item Length
- 9in
- Publisher
- CreateSpace
- Publication Year
- 2014
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.2in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 6in
- Item Weight
- 6.7 Oz
- Number of Pages
- 90 Pages
About this product
Product Information
What can you do with 160 characters? Plenty... -Build loyalty -Increase revenue -Hold contests -Communicate 1-on-1 with customers -Send reminders -Get alerted when your cow Bessie is pregnant -Tell someone you love them Text message marketing is part of the exploding marketing channel otherwise known as mobile marketing. With over 100% penetration of mobile phones in the United States (around 80% of them text message subscribers) and over 60% of them with smartphones, mobile initiatives are key to the future of business. The personal level of access to your customers and employees via mobile trumps all other forms of marketing, including social media. How can you reach your customers in and around your location? How can you reach your customers, even in the bathroom? 75 percent of Americans bring their phones to the bathroom. This book helps you make the decisions on how to get started using text message marketing for your business, how to get the most out of your campaign, SMS best practices, how to use metrics to improve your campaign and what the numbers mean to you. The book dives into the guidelines and legal ramifications and provides useful examples of companies using SMS to increase profit. Included in this book: - Personal engagement - Lexicon - Choosing a keyword - How to get customers to sign up - How to keep your subscribers - Best practices - Guidelines and regulations - Tracking your campaign - ROI - Significance of the unsubscribe - Examples of successful SMS campaigns - Failures - Next-gen messaging apps
Product Identifiers
Publisher
CreateSpace
ISBN-10
1502853795
ISBN-13
9781502853790
eBay Product ID (ePID)
235231043
Product Key Features
Book Title
160 Characters or Less : How to Increase Customer Loyalty, Drive Sales and WIN with Text Message Marketing
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2014
Genre
Business & Economics
Number of Pages
90 Pages
Dimensions
Item Length
9in
Item Height
0.2in
Item Width
6in
Item Weight
6.7 Oz
Additional Product Features
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364752589232
Postage and handling
Item location:
Jessup, Maryland, United States
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Excludes:
APO/FPO, Angola, Barbados, Botswana, Brazil, Central African Republic, Chad, France, French Guiana, French Polynesia, Guadeloupe, Laos, Lesotho, Libya, Macedonia, Martinique, Mauritius, New Caledonia, Nigeria, Reunion, Russian Federation, Saint Pierre and Miquelon, Saudi Arabia, Seychelles, Swaziland, Tajikistan, Turkey, Turkmenistan, US Protectorates, Ukraine, Uruguay, Venezuela, Yemen
| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Thu, 6 Jun and Tue, 11 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 4 business days of receiving cleared payment. |
| Taxes |
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| Seller charges sales tax in |
Sales Tax for an item #364752589232
Sales Tax for an item #364752589232
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Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 14 days after the buyer receives it | Money Back |
The buyer is responsible for return postage costs.
Seller feedback (342,385)
4***r (26)- Feedback left by buyer.
Past month
Verified purchase
Item arrived safely and in good shape for a library book. Cleaned up very nicely once all stickers were removed. Thank you. A+
8***o (40)- Feedback left by buyer.
Past month
Verified purchase
The book was too small.
o***- (164)- Feedback left by buyer.
Past month
Verified purchase
As expected.