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How to Launch a Magazine in this Digital Age
US $7.04
ApproximatelyS$ 9.07
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Phoenix, Arizona, United States
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Estimated between Mon, 6 Oct and Wed, 8 Oct to 94104
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eBay item number:364748153708
Item specifics
- Condition
- ISBN
- 9781441177995
About this product
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
144117799X
ISBN-13
9781441177995
eBay Product ID (ePID)
17038717165
Product Key Features
Number of Pages
232 Pages
Language
English
Publication Name
How to Launch a Magazine in this Digital Age
Publication Year
2013
Subject
Media Studies, General
Type
Textbook
Subject Area
Design, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
11.7 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2013-044821
Reviews
With all the noise about what platforms magazines should inhabit, it's easy to forget what makes a great magazine, how tough it to launch one and how important they are to our culture. This is a book that warns prospective launch editors not just of the months of market research, the long nights, the business nous and the passion you need to successfully launch a magazine, but also the fun and the tingle you get when you know you've got a brilliant idea.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
070.5/797
Table Of Content
Contents Acknowledgements Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion Contributors Glossary Resources Bibliography Index
Synopsis
Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting., Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
LC Classification Number
Z286.E43H75 2014
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