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Das Image im Aushandlungsprozess: Werbung von Versicherungsunternehmen im Kontex

Condition:

Brand New

Quantity:

3 available

Price:

US $82.15

ApproximatelyS$ 110.78

Postage:

Free Economy Shipping. See detailsfor shipping

Located in: Fairfield, Ohio, United States

Delivery:

Estimated between Thu, 13 Jun and Tue, 25 Jun to 43230

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30 days return. Buyer pays for return shipping. See details- for more information about returns

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Seller information

grandeagleretail (920182)
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eBay item number:364697482044

Last updated on May 19, 2024 19:32:27 SGTView all revisionsView all revisions

Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

ISBN-13: 9783658272333

Type: NA

Publication Name: NA

ISBN: 9783658272333

Publication Year: 2019

Format: Hardcover

Language: German

Book Title: Image Im Aushandlungsprozess : Werbung Von Versicherungsunternehmen Im Kontext der Riester-Renten-Debatte

Author: Nazim Diehl

Item Length: 8.3in

Publisher: Springer Fachmedien Wiesbaden Gmbh

Genre: Business & Economics, Social Science

Topic: Public Relations, Media Studies, Sociology / General

Item Width: 5.8in

Item Weight: 21.1 Oz

Number of Pages: IX, 264 Pages

About this product

Product Information

Nazim Diehl untersucht das Image von Versicherungsunternehmen und Versuche der Branche, darauf Einfluss zu nehmen. Ereignisse wie die Riester-Renten-Debatte und die Finanzkrise 2008 haben ihren Teil dazu beigetragen, dass das Bild von Versicherern in der ffentlichkeit mit Makeln behaftet ist. Mithilfe eines eigens entwickelten Imageanalyse-Modells betrachtet der Autor die Entstehung von (Versicherer-)Images im Wirkungsverh ltnis von Organisation, Diskurs und Image und legt auf diese Weise die Ursachen f r das derzeitige schlechte Branchenimage offen. Im Abgleich mit Versicherer-Werbung zeigt er, wie Versicherer auf Vorbehalte der Rezipientinnen und Rezipienten reagieren und ob diese dazu geeignet ist, im Image-Aushandlungsprozess neues Vertrauen in die Branche aufzubauen.

Product Identifiers

Publisher

Springer Fachmedien Wiesbaden Gmbh

ISBN-10

3658272333

ISBN-13

9783658272333

eBay Product ID (ePID)

27038823099

Product Key Features

Book Title

Image Im Aushandlungsprozess : Werbung Von Versicherungsunternehmen Im Kontext der Riester-Renten-Debatte

Author

Nazim Diehl

Format

Hardcover

Language

German

Topic

Public Relations, Media Studies, Sociology / General

Publication Year

2019

Genre

Business & Economics, Social Science

Number of Pages

IX, 264 Pages

Dimensions

Item Length

8.3in

Item Width

5.8in

Item Weight

21.1 Oz

Additional Product Features

Number of Volumes

1 Vol.

Lc Classification Number

Hm548

Table of Content

Postmoderne und Image(-Kommunikation).- Der Bedeutungszuwachs des Images.- Image-Transfer-Prozess.- Versicherer im Aushandlungsprozess.- Werbung der Versicherer und Banken.

2019

Illustrated

Yes

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:364697482044

Last updated on May 19, 2024 19:32:27 SGTView all revisionsView all revisions

Postage and handling

Item location:

Fairfield, Ohio, United States

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
Free postage	Free	United States	Economy Shipping	Estimated between Thu, 13 Jun and Tue, 25 Jun to 43230

Notes - Delivery *Estimated delivery dates include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment. Delivery times may vary, especially during peak periods.

Handling time

Will usually post within 10 business days of receiving cleared payment.

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