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Live Communication Management: Ein strategischer Leitfaden zur Konzeption, Umset
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3 available
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Located in: Fairfield, Ohio, United States
Delivery:
Estimated between Tue, 25 Jun and Sat, 6 Jul to 43230
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- 98.3% positive feedback
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eBay item number:364691924279
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783834910257
- Book Title
- Live Communication Management
- ISBN
- 9783834910257
- Subject Area
- Business & Economics
- Publication Name
- Live Communication Management : Ein Strategischer Leitfaden Zur Konzeption, Umsetzung und Erfolgskontrolle
- Item Length
- 10 in
- Publisher
- Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
- Subject
- Marketing / General, Business Communication / General
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- German
- Item Width
- 7 in
- Item Weight
- 39.4 Oz
- Number of Pages
- Xvi, 327 Pages
About this product
Product Information
Die Markenkommunikation befindet sich in einem fundamentalen Wandel. Neue Formen der Live Communication ergänzen bzw. ersetzen die bisherigen Instrumente im Kommunikations-Mix. Dadurch erlangt die systematische Planung, Umsetzung und Kontrolle von Messen, Events, Roadshows, Showrooms und Brand Lands einen herausragenden Stellenwert. Die Autoren präsentieren fundierte Lösungsansätze und zeigen besondere Anforderungen für einzelne Prozessschritte auf - von der konzeptionellen Vorbereitung bis hin zur wirkungsvollen Umsetzung und Erfolgskontrolle. Interviews mit hochkarätigen Expertenvertretern und konkrete Case-Beschreibungen verdeutlichen die Vorgehensweisen und Resultate. Ergänzend liefern verschiedene empirische Untersuchungen - u. a. die seit 2003 jährlich durchgeführten, branchenübergreifenden LiveTrend-Studien - interessante Benchmark-Informationen. Abschließend werden die Potenziale der Live Communication analysiert und Handlungsoptionen zum optimalen Einsatz der LiveCom-Instrumente konkretisiert.
Product Identifiers
Publisher
Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
ISBN-10
3834910252
ISBN-13
9783834910257
eBay Product ID (ePID)
203704010
Product Key Features
Publication Name
Live Communication Management : Ein Strategischer Leitfaden Zur Konzeption, Umsetzung und Erfolgskontrolle
Format
Hardcover
Language
German
Subject
Marketing / General, Business Communication / General
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Number of Pages
Xvi, 327 Pages
Dimensions
Item Length
10 in
Item Width
7 in
Item Weight
39.4 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Number of Volumes
1 Vol.
Lc Classification Number
Hd30.3-.36
Reviews
"Ein inhaltlich und optisch sehr gelungenes Fachbuch für alle, die einen strategischen Leitfaden für ihr Live-Marketingengagement suchen. Well done." acqisa, 12-2010, "Ein inhaltlich und optisch sehr gelungenes Fachbuch fr alle, die einen strategischen Leitfaden fr ihr Live-Marketingengagement suchen. Well done." acqisa, 12-2010
Original Language
German
Table of Content
Kommunikations- und Medienmärkte im Wandel.- Konzept einer wirkungsvollen Live Communication.- Gestaltung und Implementierung des Live Com-Mix.- Organisation und Umsetzung der Live Communication.- Wirkung der Live Communication in der Umsetzung.- Zukunftsherausforderungen des Live Com-Managements.
Copyright Date
2009
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364691924279
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Item location:
Fairfield, Ohio, United States
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Tue, 25 Jun and Sat, 6 Jul to 43230 |
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| Will usually post within 10 business days of receiving cleared payment. |
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Sales Tax for an item #364691924279
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Seller feedback (1,024,554)
i***k (904)- Feedback left by buyer.
Past month
Verified purchase
Never rec'd item. But issued me credit 2 weeks after I ordered it.
b***b (15)- Feedback left by buyer.
Past month
Verified purchase
It is the original cover, however it is not the correct size and the spine of the book isn’t like the originals. It did not list that in the description and the photo is just a stock photo so I am disappointed.
l***v (317)- Feedback left by buyer.
Past month
Verified purchase
A smooth transaction and great book. A+