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The Road to Luxury: The New Frontiers in Luxury Brand Management by Ashok Som (E
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6 available
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Located in: Melbourne, Australia
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Estimated between Tue, 11 Jun and Tue, 25 Jun to 43230
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eBay item number:364674722102
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781119741312
- Book Title
- The Road to Luxury
- ISBN
- 9781119741312
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Road to Luxury: the New Frontiers in Luxury Brand Management
- Item Height
- 248mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 159mm
- Subject
- Business
- Item Weight
- 882g
- Number of Pages
- 512 Pages
About this product
Product Information
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119741312
eBay Product ID (ePID)
3049970800
Product Key Features
Publication Name
The Road to Luxury: the New Frontiers in Luxury Brand Management
Format
Hardcover
Language
English
Subject
Business
Publication Year
2021
Type
Textbook
Number of Pages
512 Pages
Dimensions
Item Height
248mm
Item Width
159mm
Item Weight
882g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:364674722102
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Item location:
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Will usually post within 10 business days of receiving cleared payment. |
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