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Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker

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eBay item number:364531432540
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Artist
Magee, David
ISBN
9780471479666
Book Title
Ford Tough : Bill Ford and the Battle to Rebuild America's Automaker
Item Length
9.2 in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2004
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1 in
Author
David Magee
Genre
Business & Economics
Topic
Industries / Automobile Industry, General
Item Width
6.3 in
Item Weight
17 Oz
Number of Pages
272 Pages

About this product

Product Information

An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand. Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration. With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture. David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471479667
ISBN-13
9780471479666
eBay Product ID (ePID)
30532242

Product Key Features

Book Title
Ford Tough : Bill Ford and the Battle to Rebuild America's Automaker
Author
David Magee
Format
Hardcover
Language
English
Topic
Industries / Automobile Industry, General
Publication Year
2004
Illustrator
Yes
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
9.2 in
Item Height
1 in
Item Width
6.3 in
Item Weight
17 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hd9710.U54f644 2004
Table of Content
Prologue. CHAPTER 1: The Rouge. CHAPTER 2: Lessons in Leadership. CHAPTER 3: Ground Zero. CHAPTER 4: Dark Days in Dearborn. CHAPTER 5: Taking Charge. CHAPTER 6: The New Face of Ford. CHAPTER 7: Getting Back to Basics. CHAPTER 8: Surviving the Cold of Winter. CHAPTER 9: Momentum. CHAPTER 10: America's Best-Selling Truck Is New Again. CHAPTER 11: Bargaining for a Future. CHAPTER 12: A Town Hall Meeting. CHAPTER 13: The Year of the Car. CHAPTER 14: From Escape to Reality. CHAPTER 15: Great Products, Strong Business, Better World. Acknowledgments. Notes. Index.
Copyright Date
2005
Lccn
2004-008609
Dewey Decimal
338.7/6292/0973
Dewey Edition
22

Item description from the seller

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