Picture 1 of 1
Luxury Marketing & Management : Tools & Strategies to Manage Luxury Products ...
Condition:
3 available
Postage:
Located in: Jessup, Maryland, United States
Delivery:
Estimated between Mon, 3 Jun and Fri, 7 Jun to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller information
- 96.8% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:364388857050
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781492976455
- Book Title
- Luxury Marketing and Management
- Item Length
- 9in
- Publisher
- CreateSpace
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 6in
- Item Weight
- 16.5 Oz
- Number of Pages
- 268 Pages
About this product
Product Information
This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury. "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten M ller- tv s, CEO Rolls-Royce Motor Cars Ltd "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Executive Vice President Louis Vuitton "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work " Philippe Merk, CEO Audemars Piguet "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read " Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)
Product Identifiers
Publisher
CreateSpace
ISBN-10
1492976458
ISBN-13
9781492976455
eBay Product ID (ePID)
175247433
Product Key Features
Book Title
Luxury Marketing and Management
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2013
Genre
Business & Economics
Number of Pages
268 Pages
Dimensions
Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
16.5 Oz
Additional Product Features
As Told to
Heil, Oliver
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364388857050
Postage and handling
Item location:
Jessup, Maryland, United States
Post to:
Afghanistan, Albania, Algeria, Americas, Andorra, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Europe, Fiji, Finland, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Latvia, Lebanon, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Nicaragua, Niger, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Zambia, Zimbabwe
Excludes:
APO/FPO, Angola, Barbados, Botswana, Brazil, Central African Republic, Chad, France, French Guiana, French Polynesia, Guadeloupe, Laos, Lesotho, Libya, Macedonia, Martinique, Mauritius, New Caledonia, Nigeria, Reunion, Russian Federation, Saint Pierre and Miquelon, Saudi Arabia, Seychelles, Swaziland, Tajikistan, Turkey, Turkmenistan, US Protectorates, Ukraine, Uruguay, Venezuela, Yemen
| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Mon, 3 Jun and Fri, 7 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 4 business days of receiving cleared payment. |
| Taxes |
|---|
| Seller charges sales tax in |
Sales Tax for an item #364388857050
Sales Tax for an item #364388857050
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 14 days after the buyer receives it | Money Back |
The buyer is responsible for return postage costs.
Seller feedback (342,023)
g***n (660)- Feedback left by buyer.
Past month
Verified purchase
Great book. Gave it to a friend who is having a baby. Got to have a great cookie book
p***j (132)- Feedback left by buyer.
Past month
Verified purchase
Just as described!
r***r (251)- Feedback left by buyer.
Past month
Verified purchase
Beautiful book! Can't wait to dive into reading tonight!!! TY!! Great seller! A+++