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Social Marketing In The 21St Century
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Located in: Le Mars, Iowa, United States
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Estimated between Mon, 17 Jun and Sat, 22 Jun to 43230
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eBay item number:364258437543
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Social Marketing In The 21St Century
- Subject
- Marketing / General
- ISBN
- 9781412916332
- Subject Area
- Business & Economics
- Publication Name
- Social Marketing in the 21st Century
- Item Length
- 8.5 in
- Publisher
- SAGE Publications, Incorporated
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.5 in
- Item Width
- 6.2 in
- Item Weight
- 18 Oz
- Number of Pages
- 280 Pages
About this product
Product Information
"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it." --Mike Basil, University of Lethbridge, Canada Most observers and many practitioners see social marketing as a downstream approach to influencing people with "bad behaviors"--smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketings real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides "problem people" if we are to solve major social problems. The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. Key Features: Emphasizes Broad Social Change: Repositions social marketing as an approach to social change that reaches both upstream and downstream. Reviews Social Marketing Concepts and Tools: A number of different strands of scholarship are used to provide an accessible introduction to social marketing including the evolution of social problems, the science of framing, the process of social change, and social marketing history and elements. Presents Frameworks for Influencing Behavior: Three simple frameworks are provided that anyone can use whenever there is a situation where one needs to influence anothers behavior-- stages of change, the BCOS model and competition. Social Marketing in the 21st Century is an excellent text for advanced undergraduate and graduate courses in Health Promotion, Social Marketing, Social Enterprise, Social Change, Public Health, Social Welfare, and Communications. In addition, it is a valuable resource for social marketing practitioners, public health communicators, nonprofit managers, social workers, and social enterprise programs.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
141291633x
ISBN-13
9781412916332
eBay Product ID (ePID)
10038776807
Product Key Features
Publication Name
Social Marketing in the 21st Century
Format
Hardcover
Language
English
Subject
Marketing / General
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics
Number of Pages
280 Pages
Dimensions
Item Length
8.5 in
Item Height
0.5 in
Item Width
6.2 in
Item Weight
18 Oz
Additional Product Features
LCCN
2005-022466
Intended Audience
College Audience
Lc Classification Number
Hf5414.A527 2006
Reviews
Andreasen's book finally bridges upstream and downstream approaches to social change and takes a both-and approach rather than either-or...The variety of examples throughout the book makes the text come alive… It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way… I would absolutely consider adopting this text!, Andreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand… I am certain I will use it as material for a course and for seminars.”, "Andreasen's book finally bridges upstream and downstream approaches to social change and takes a "both-and" approach rather than either-or...The variety of examples throughout the book makes the text come alive... It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way... I would absolutely consider adopting this text!", This succinct volume provides a well-written explanation of social marketing and its application to social problems, the role of agenda setting and framing in interpreting social data, and three simple models for influencingbehavior change. Academicians in disciplines related to behavioral therapy, communication, health care, marketing, and social change as well as practitioners in socialmarketing, public relations andcounseling will find this book interesting reading and a valuable, heuristic resource., This succinct volume provides a well-written explanation of social marketing and its application to social problems, the role of agenda setting and framing in interpreting social data, and three simple models for influencing behavior change. Academicians in disciplines related to behavioral therapy, communication, health care, marketing, and social change as well as practitioners in social marketing, public relations and counseling will find this book interesting reading and a valuable, heuristic resource., Andreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand... I am certain I will use it as material for a course and for seminars., Andreasen’s book finally bridges upstream and downstream approaches to social change and takes a both-and” approach rather than either-or...The variety of examples throughout the book makes the text come alive… It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way… I would absolutely consider adopting this text!”, "Andreasen's book finally bridges upstream and downstream approaches to social change and takes a "both-and" approach rather than either-or...The variety of examples throughout the book makes the text come alive... It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way... I would absolutely consider adopting this text!", SAndreasen "s book finally bridges upstream and downstream approaches to social change and takes a Sboth-and approach rather than either-or...The variety of examples throughout the book makes the text come alive It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way I would absolutely consider adopting this text!, '¬SAndreasen's book finally bridges upstream and downstream approaches to social change and takes a '¬Sboth-and'¬¥ approach rather than either-or...The variety of examples throughout the book makes the text come alive'¬¦ It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way'¬¦ I would absolutely consider adopting this text!'¬¥, 'eoeAndreasen'e(tm)s book finally bridges upstream and downstream approaches to social change and takes a 'eoeboth-and'e� approach rather than either-or...The variety of examples throughout the book makes the text come alive'e¦ It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way'e¦ I would absolutely consider adopting this text!'e�, eoeAndreasene(tm)s book finally bridges upstream and downstream approaches to social change and takes a eoeboth-ande approach rather than either-or...The variety of examples throughout the book makes the text come alivee It is a richly referenced book that is clear and presents some complex concepts in an easy to understand waye I would absolutely consider adopting this text!e, '¬SAndreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand'¬¦ I am certain I will use it as material for a course and for seminars.'¬¥, This succinct volume provides a well-written explanation of social marketing and its application to social problems, the role of agenda setting and framing in interpreting social data, and three simple models for influencing behavior change. Academicians in disciplines related to behavioral therapy, communication, health care, marketing, and social change as well as practitioners in social marketing, public relations and counseling will find this book interesting reading and a valuable, heuristic resource., 'eoeAndreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand'e¦ I am certain I will use it as material for a course and for seminars.'e�, Andreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand... I am certain I will use it as material for a course and for seminars., eoeAndreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brande I am certain I will use it as material for a course and for seminars.e, SAndreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand I am certain I will use it as material for a course and for seminars., Andreasen makes an inspiring case for taking the traditional social marketing model to new markets in order to influence more rapid and sustainable social change, as well as to ensure a longer life cycle for the social marketing brand… I am certain I will use it as material for a course and for seminars., "Andreasen's book finally bridges upstream and downstream approaches to social change and takes a "both-and" approach rather than either-or...The variety of examples throughout the book makes the text come alive… It is a richly referenced book that is clear and presents some complex concepts in an easy to understand way… I would absolutely consider adopting this text!"
Table of Content
PrefaceI. IntroductionChapter 1: Social Change, Social Problems and 21st Century Social MarketingChapter 2: Creating and Framing the AgendaII. Social Problems and the Role of Social MarketingChapter 3: The Structure of Social ProblemsChapter 4: The Role of Social MarketingChapter 5: Setting Priorities with Social MarketingIII. Upstream ApplicationsChapter 6: Beyond Downstream Interventions: Influencing CommunitiesChapter 7: Structural Change: Influencing Law Makers and RegulatorsChapter 8: Structural Change: Recruiting Business AlliesChapter 9: Recruiting Allies in the Media and Health-Care CommunitiesIV. ConclusionsChapter 10: Repositioning Social Marketing for the 21st Century
Copyright Date
2006
Dewey Decimal
361/.0068/8
Dewey Edition
22
Illustrated
Yes
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Seller assumes all responsibility for this listing.
eBay item number:364258437543
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Le Mars, Iowa, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.87 (approx S$ 6.58) | United States | Economy Postage (USPS Media MailTM) | Estimated between Mon, 17 Jun and Sat, 22 Jun to 43230 |
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