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Marketing for Health Services: A Framework for Communications
Condition:
“A tan to the pages”
Postage:
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Wed, 22 May and Mon, 10 Jun to 43230
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Seller information
- 99.2% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:364128933648
Item specifics
- Condition
- Good
- Seller Notes
- “A tan to the pages”
- Book Title
- Marketing for Health Services: A Framework for Com
- ISBN
- 9780335154289
- Publication Year
- 1990
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing for Health Services: A Framework for Communications, Evaluation and Total Quality Management
- Item Height
- 229mm
- Publisher
- Open University Press
- Item Width
- 152mm
- Subject
- Healthcare System, Marketing
- Number of Pages
- 192 Pages
About this product
Product Information
Recent government reforms of the National Health Service have focused attention on the concept of the NHS as a business operating through internal markets leading the NHS to adopt business and commercial practices - including marketing. This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing. Whilst NHS marketing does provide a means for selling NHS services to consumers, the book shows that it involves much more, explaining how accreditation, clinical audit, communications, insectoral planning, health promotion and quality assurance can be developed and co-ordinated through NHS marketing activity. The book relates all these activities to service contracting and shows how NHS marketing differs for Health Authorities, Self-Governing Trusts and directly-managed NHS services. Many of the issues explained by the book are also relevant to other welfare services provided free at the point of use or through an internal market , such as local authority social services. The book will also be of interest to health service professionals, managers and students of health policy, management and marketing.
Product Identifiers
Publisher
Open University Press
ISBN-13
9780335154289
eBay Product ID (ePID)
86755931
Product Key Features
Publication Name
Marketing for Health Services: A Framework for Communications, Evaluation and Total Quality Management
Format
Hardcover
Language
English
Subject
Healthcare System, Marketing
Publication Year
1990
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:364128933648
Postage and handling
Item location:
Rossendale, United Kingdom
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| GBP 8.44 (approx S$ 14.41) | United States | Standard Postage (Standard Int'l Postage) |
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| Will usually ship within 1 business day of receiving cleared payment. |
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Seller feedback (2,394,227)
4***b (546)- Feedback left by buyer.
Past month
Verified purchase
Great quality, no marks!!! One only thing, I had to be really careful as sticky notes were left in the book, so they were stuck quite well so slight tears on the odd page
z***h (2)- Feedback left by buyer.
Past month
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Arrived quickly, no issues.
w***9 (970)- Feedback left by buyer.
Past month
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Dollhouse - The Complete Series [DVD] [2009] arrived next day, I couldn't have asked for a better seller, exactly what I was looking for I've been looking for this series for sometime it brings back a lot of memories, I can't thank you enough for getting this to me so quickly, perfect communication, very very securely packed and protected perfectly from harm A+++++5***** THANK YOU.