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Hospitality Strategic Management: Concepts and Cases by Jeffrey S Harrison: Used
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Located in: Sparks, Nevada, United States
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eBay item number:364014769896
Item specifics
- Condition
- Book Title
- Hospitality Strategic Management: Concepts and Cases
- Publication Date
- 2004-04-01
- Pages
- 560
- ISBN
- 9780471478539
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Hospitality Strategic Management : concepts and Cases
- Item Height
- 1.6in
- Item Length
- 9.4in
- Publisher
- Wiley
- Item Width
- 7.8in
- Item Weight
- 39.7 Oz
- Number of Pages
- 560 Pages
About this product
Product Information
Useful and comprehensive executive-level coverage of strategic management Hospitality Strategic Management: Concepts and Cases offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up-to-date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today's competitive international hospitality industry. Hospitality Strategic Management provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies). Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts. Hospitality Strategic Management Integrates global strategic management theory throughout the text Addresses strategic thinking as an essential, creative aspect of the strategy process Covers aspects of starting a business, including what a business plan contains, franchising, and entrepreneurship within existing organizations Pulls the implementation process together with a careful treatment of organizational design and control Reflecting the dynamic environment found in the real world, Hospitality Strategic Management explains principles and theories with extensive use of examples from various segments of the industry, including lodging, gaming, cruise lines, airlines, and food service. Complete with free access to case examples online from the Center for Hospitality Research at Cornell University, Hospitality Strategic Management is an invaluable learning tool for industry executives and managers in executive-level training courses and for students.
Product Identifiers
Publisher
Wiley
ISBN-10
0471478539
ISBN-13
9780471478539
eBay Product ID (ePID)
6052899
Product Key Features
Publication Name
Hospitality Strategic Management : concepts and Cases
Format
Hardcover
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
560 Pages
Dimensions
Item Length
9.4in
Item Height
1.6in
Item Width
7.8in
Item Weight
39.7 Oz
Additional Product Features
Lc Classification Number
Hd30.28.H3758 2005
Table of Content
Preface.About the Authors.Chapter 1. Strategic Management.Chapter 2. The Environment and External Stakeholders.Chapter 3. Organizational Resources and Competitive Advantage.Chapter 4. Strategic Direction.Chapter 5. Strategy Formulation at the Business-Unit Level.Chapter 6. Corporate-Level Strategy and Restructuring.Chapter 7. Strategy Implementation through Interorganizational Relationships and Management of Functional Resources.Chapter 8. Strategy Implementation through Organizational Design and Control.Chapter 9. Strategies for Entrepreneurship and Innovation.Chapter 10: Global Strategic Management and the Future.Case.Case Note: Learning Through Case Analysis.Case 1. Six Continents: Demerging for a Better Future?Case 2. Starbucks' Entry Into China.Case 3. Fairmont Hotels & Resorts.Case 4. Living a Vision at Hillerman Hotels.Case 5. Can Continental Airlines Continue to Work Hard, Fly Right, and Fund the Future?Case 6. Four Seasons' Approach: The "Golden Rule" and a Global Strategy.Case 7. Multibranding at Yum! Brands Inc.: Thinking Outside the Bun.Glossary.Index.
Copyright Date
2005
Topic
Industries / Hospitality, Travel & Tourism, Strategic Planning
Lccn
2003-023859
Dewey Decimal
647.94/068/4
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
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eBay item number:364014769896
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