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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Cus…

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
ISBN
9781841120638
Publication Year
1998
Type
Textbook
Format
Paperback
Language
English
Publication Name
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Item Height
229mm
Author
Geoffrey A. Moore
Publisher
John Wiley & Sons AND Sons LTD
Item Width
156mm
Subject
Engineering & Technology, Marketing
Item Weight
355g
Number of Pages
238 Pages

About this product

Product Information

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9781841120638
eBay Product ID (ePID)
87358527

Product Key Features

Author
Geoffrey A. Moore
Publication Name
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Format
Paperback
Language
English
Subject
Engineering & Technology, Marketing
Publication Year
1998
Type
Textbook
Number of Pages
238 Pages

Dimensions

Item Height
229mm
Item Width
156mm
Item Weight
355g

Additional Product Features

Title_Author
Geoffrey A. Moore
Country/Region of Manufacture
United Kingdom

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