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Business of T-Shirts : A Textbook for Success in Marketing and Selling Decorated

US $17.99
ApproximatelyS$ 23.12
Condition:
Like New
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Located in: Desoto, Texas, United States
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eBay item number:357223741092

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9780615450995

About this product

Product Identifiers

Publisher
Groupestahl
ISBN-10
0615450997
ISBN-13
9780615450995
eBay Product ID (ePID)
120504935

Product Key Features

Book Title
Business of T-Shirts : a Textbook for Success in Marketing and Selling Decorated Apparel
Number of Pages
405 Pages
Language
English
Topic
General
Publication Year
2011
Genre
Business & Economics
Author
Mark L. Venit
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
TitleLeading
The
Synopsis
The Business of T-Shirts: A Textbook for Success in Marketing and Selling Decorated Apparel, by Mark L. Venit, is the first college-level textbook ever produced on the subject of building a custom decorated apparel business. Targeted to owners of decorated apparel businesses as well as their company's management personnel and salespeople, the 405-page work is also aimed at entrepreneurs in related fields sign companies, recognition companies, graphic arts studios, promotional products distributors, vehicle graphics companies, and more looking to enter the custom apparel marketplace or expand their current businesses into this growing industry. Loaded with examples from his nearly forty years as an owner, executive, a highly sought-after consultant and business coach, and popular speaker, Venit delivers real-world experience, scores of specific recommendations, and comprehensive business models for company decision-makers to explore in determining their companies' short- and long-range game plans. Organized into eight sections and 40 chapters, the book's key topics include: the mechanics of selecting effective company names; industry trends impacting producers of decorated apparel; applications of decorated apparel; marketing to a broad variety of buying sectors; hiring, compensating, and managing salespeople; customer service strategies; cost-effective advertising media and promotional campaigns; networking; and detailed specifics on pricing formulas and how to creating price lists. Also discussed are success stories, horror stories, the evolution of the industry, and the distinctive characteristics that separate profitable enterprises from companies that will never achieve their full potential.

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Timeless Reads and Things

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