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The Tanning of America: How Hip-Hop C..., Stoute, Steve
US $7.69
ApproximatelyS$ 9.88
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Free USPS Media MailTM.
Located in: Montgomery Illinois, United States
Delivery:
Estimated between Tue, 12 Aug and Fri, 15 Aug to 91768
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:357217270021
Item specifics
- Condition
- ISBN
- 1592407382
- EAN
- 9781592407385
- Publication Name
- N/A
- Type
- Paperback / softback
- Release Title
- The Tanning of America: How Hip-Hop Created a Culture That Rew...
- Artist
- Stoute, Steve
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1592407382
ISBN-13
9781592407385
eBay Product ID (ePID)
113134817
Product Key Features
Book Title
Tanning of America : How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Number of Pages
320 Pages
Language
English
Publication Year
2012
Topic
Genres & Styles / Rap & Hip Hop, Marketing / General, Consumer Behavior, Popular Culture, Corporate & Business History
Genre
Music, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.2 Oz
Item Length
8 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Reviews
In the loud, boastful world of urban culture, Steve Stoute has become a quiet but powerful force. And big corporations are betting he can deliver more bang for their bucks., "Stoute advises a revolutionary concept for business leaders: Have a little fun along the way." -- Essence "This book is well worth the investment." -- Ebony "Thoughtful and relevant. It should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation." -- Forbes.com "He's the conduit between corporate America and rap and the street, and the music industry generally,...he speaks both languages." -- Jay-Z "Steve is credible in the music and entertainment worlds. Then he can switch gears, walk into the boardroom of a Fortune 500 company and speak his ideas in a way they can understand." -- Dennis Baldwin, Reebok's top marketer "[He's] the right guy for guiding brands in using the record industry to reach youth culture in a credible way." -- Jimmy Iovine, CEO of Interscope Geffen Records "The man who converts urban entertainment into corporate dollars." -- Complex "In the loud, boastful world of urban culture, Steve Stoute has become a quiet but powerful force. And big corporations are betting he can deliver more bang for their bucks." -- Vibe "Steve Stoute is making hot sellers out of cold brands." -- Business Week "Stephen Stoute understands the value of the celebrity sell." -- Black Enterprise "Stoute has masterminded an impressive array of brand/artist hookups." -- Advertising Age, He's the conduit between corporate America and rap and the street, and the music industry generally,…he speaks both languages., Steve is credible in the music and entertainment worlds. Then he can switch gears, walk into the boardroom of a Fortune 500 company and speak his ideas in a way they can understand., [He's] the right guy for guiding brands in using the record industry to reach youth culture in a credible way., He's the conduit between corporate America and rap and the street, and the music industry generally,...he speaks both languages., Thoughtful and relevant. It should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation.
Dewey Edition
22
Grade From
Twelfth Grade
Dewey Decimal
306.1
Synopsis
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenonraised a generation of black, Hispanic, white, and Asian consumers who have the same "mentalcomplexion"based on shared experiencesand values,rather than the increasinglyirrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream., The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
Item description from the seller
Seller feedback (272,449)
- l***s (657)- Feedback left by buyer.Past monthVerified purchaseExcellent
- l***c (1912)- Feedback left by buyer.Past monthVerified purchaseGreat deal. Exactly like picture.
- h***r (2556)- Feedback left by buyer.Past monthVerified purchasePerfect thank you 😊
Seller feedback (272,449)
- l***s (657)- Feedback left by buyer.Past monthVerified purchaseExcellent
- l***c (1912)- Feedback left by buyer.Past monthVerified purchaseGreat deal. Exactly like picture.
- h***r (2556)- Feedback left by buyer.Past monthVerified purchasePerfect thank you 😊