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Personal Branding for Entrepreneurial Journalists and Creative Professionals

23-skidoo-23
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Condition:
Very Good
“Clean and unmarked. Some minor cosmetic shelf wear. From a private collection. Very good condition. ”... Read moreabout condition
Breathe easy. Returns accepted.
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Located in: San Diego, California, United States
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eBay item number:355867739425
Last updated on Aug 10, 2025 12:52:13 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Clean and unmarked. Some minor cosmetic shelf wear. From a private collection. Very good condition. ...
Book Title
Personal Branding for Entrepreneurial Journalists and Creative Pr
ISBN
9781138218475

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
1138218472
ISBN-13
9781138218475
eBay Product ID (ePID)
234399473

Product Key Features

Number of Pages
222 Pages
Publication Name
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Language
English
Publication Year
2017
Subject
Marketing / General, Communication Studies, Entrepreneurship, Journalism, Industries / Media & Communications
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Author
Sara Kelly
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
11.2 Oz
Item Length
9.2 in
Item Width
6.7 in

Additional Product Features

Intended Audience
College Audience
LCCN
2016-051420
Dewey Edition
23
Reviews
Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a 'Creative Professional' in this very important and timely book. -Linda Bloss-Baum, Adjunct Instructor, American University, USA
Illustrated
Yes
Dewey Decimal
070.4023
Table Of Content
Table of Contents Chapter 1 1 The Changing Employment Marketplace Chapter 2 Creativity and Entrepreneurship Chapter 3 Branding Basics Chapter 4 Make It Personal Chapter 5 Your Story and Your Audience Chapter 6 Claim Your Name Chapter 7 Create Content Chapter 8 Distribute Content Chapter 9 Skills and Techniques Chapter 10 Measure and Manage Your Brand Chapter 11 The Branded Life Resources
Synopsis
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond., Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and cases studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
LC Classification Number
PN4797.K35 2017

Item description from the seller

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23-skidoo-23

100% positive feedback•9.8K items sold

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Thank you for visiting my online store, where I specialize in rare and out-of-print books, as well as a carefully curated selection of CDs, DVDs, and Blu-Rays. As a small, independent business, I ...
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4.9
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