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Warren J. Keegan Mark C. Green Global Marketing, Global Edition (Paperback)
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Located in: GU14 0GT, United Kingdom
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eBay item number:355703164213
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Global Marketing, Global Edition
- Title
- Global Marketing, Global Edition
- EAN
- 9781292304021
- ISBN
- 9781292304021
- Release Date
- 20/02/2020
- Release Year
- 2020
- Item Length
- 213mm
- ISBN-10
- 1292304022
- Country/Region of Manufacture
- GB
- Genre
- Business & Finance
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing, Global Edition
- Item Height
- 269mm
- Publisher
- Pearson Education The Limited
- Item Width
- 213mm
- Subject
- Management, Marketing
- Item Weight
- 1206g
About this product
Product Information
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9781292304021
eBay Product ID (ePID)
10046611699
Product Key Features
Publication Name
Global Marketing, Global Edition
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2020
Type
Textbook
Dimensions
Item Height
269mm
Item Width
213mm
Item Weight
1206g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:355703164213
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Item location:
GU14 0GT, United Kingdom
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