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Warren J. Keegan Mark C. Green Global Marketing, Global Edition (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Global Marketing, Global Edition
Title
Global Marketing, Global Edition
EAN
9781292304021
ISBN
9781292304021
Release Date
20/02/2020
Release Year
2020
Item Length
213mm
ISBN-10
1292304022
Country/Region of Manufacture
GB
Genre
Business & Finance
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Marketing, Global Edition
Item Height
269mm
Author
Mark Green, Warren Keegan
Publisher
Pearson Education The Limited
Item Width
213mm
Subject
Management, Marketing
Item Weight
1206g

About this product

Product Information

For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292304021
eBay Product ID (ePID)
10046611699

Product Key Features

Author
Mark Green, Warren Keegan
Publication Name
Global Marketing, Global Edition
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2020
Type
Textbook

Dimensions

Item Height
269mm
Item Width
213mm
Item Weight
1206g

Additional Product Features

Title_Author
Mark Green, Warren Keegan
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 864 1548 11
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