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Art And Advertising, Paperback by Gibbons, Joan, Like New Used, Free shipping...
US $51.38
ApproximatelyS$ 66.07
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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eBay item number:355674585324
Item specifics
- Condition
- Book Title
- Art And Advertising
- ISBN
- 9781850435860
- Subject Area
- Art, Business & Economics
- Publication Name
- Art and Advertising
- Publisher
- I. B. Tauris & Company, The Limited
- Item Length
- 8.3 in
- Subject
- Business Aspects, Popular Culture, Advertising & Promotion
- Publication Year
- 2005
- Series
- Art and Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Item Weight
- 9 Oz
- Item Width
- 5.8 in
- Number of Pages
- 208 Pages
About this product
Product Identifiers
Publisher
I. B. Tauris & Company, The Limited
ISBN-10
1850435863
ISBN-13
9781850435860
eBay Product ID (ePID)
47536767
Product Key Features
Number of Pages
208 Pages
Publication Name
Art and Advertising
Language
English
Subject
Business Aspects, Popular Culture, Advertising & Promotion
Publication Year
2005
Type
Textbook
Subject Area
Art, Business & Economics
Series
Art and Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
9 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2005-282360
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
701.03
Table Of Content
Acknowledgements * Introduction * Word Play * Art Invades and Appropriates * From Capitalist Realism to Surrealism (and back again) * Reality Bites: from the Abject to the Sublime * Tony Kaye: Both Sides Now * Wieden & Kennedy and Nike Advertising * Charles Saatchi and the young British artists * Celebrity: the Art of Branding and the Branding of Art * Conclusion * Bibliography Acknowledgements * Introduction * Word Play * Art Invades and Appropriates * From Capitalist Realism to Surrealism (and back again) * Reality Bites: from the Abject to the Sublime * Tony Kaye: Both Sides Now * Wieden & Kennedy and Nike Advertising * Charles Saatchi and the young British artists * Celebrity: the Art of Branding and the Branding of Art * Conclusion * Bibliography
Synopsis
Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.
LC Classification Number
N72.I5
Item description from the seller
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