Marketing 11ed

US $19.95
ApproximatelyS$ 25.71
Condition:
Very Good
Very God Condition. Photographed to provide accurate detail.
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Located in: Florida, United States
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eBay item number:355306681966

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Very God Condition. Photographed to provide accurate detail.”
Country/Region of Manufacture
United States
Narrative Type
Nonfiction
Original Language
English
Intended Audience
Young Adults
Subject
Advertising, Marketing
ISBN
9780078028892
Category

About this product

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0078028892
ISBN-13
9780078028892
eBay Product ID (ePID)
109301766

Product Key Features

Number of Pages
800 Pages
Publication Name
Marketing
Language
English
Publication Year
2012
Subject
Marketing / General
Type
Textbook
Author
Steven William Hartley, Roger A. Kerin, William Rudelius
Subject Area
Non-Classifiable, Business & Economics
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
64.1 Oz
Item Length
10.9 in
Item Width
9 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
LCCN
2011-047745
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Synopsis
Experience, Leadership, Innovation. This edition of "Marketing" continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles. This text and package is designed to meet the needs of a wide spectrum of faculty from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. "Marketing" utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of "Marketing" and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.", Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
LC Classification Number
HF5415.M29474 2011

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