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W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Artic...
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eBay item number:354955088010
Item specifics
- Condition
- ISBN
- 9781633694774
- Publication Year
- 2017
- Format
- Hardcover
- Language
- English
- Book Title
- W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
- Item Length
- 8.2in
- Publisher
- Harvard Business Review Press
- Genre
- Business & Economics
- Topic
- Development / Business Development, Management, Strategic Planning
- Item Width
- 5.5in
- Item Weight
- 8.5 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide-tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework-and help you implement it in your organization. This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1633694771
ISBN-13
9781633694774
eBay Product ID (ePID)
240436547
Product Key Features
Book Title
W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
Format
Hardcover
Language
English
Topic
Development / Business Development, Management, Strategic Planning
Publication Year
2017
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
8.2in
Item Width
5.5in
Item Weight
8.5 Oz
Additional Product Features
Reviews
PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist li>A bestseller across 5 continents More than 3.6 million copies sold worldwide Now in 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY : " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist A bestseller across 5 continents More than 4 million copies sold worldwide Now in 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY : " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist A bestseller across 5 continents More than 3.6 million copies sold worldwide Now in 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting
Intended Audience
Trade
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