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MARKETING., Baines, Paul & Chris Fill & Kelly Page., Used; Very Good Book

Condition:
Very Good
Price:
GBP 14.25
ApproximatelyS$ 24.45
Postage:
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Located in: Gloucester, United Kingdom
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eBay item number:352123215991
Last updated on Oct 07, 2020 18:38:28 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9780199290437
EAN
9780199290437
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing
Item Height
265mm
Author
Chris Fill, Kelly Page, Paul Baines
Publisher
Oxford University Press
Item Width
195mm
Subject
Marketing
Item Weight
2097g
Number of Pages
896 Pages

About this product

Product Information

Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and highly relevant. Marketing starts with the basic concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing, helping students develop their knowledge and encourage critical thinking. It provides learning insights into marketing theory and practice, through a series of Insight features - Case, Practitioner, Marketing, Academic and Research Insights. Marketing is a text for life, purchased at level 1/2 but retained and referred to throughout the course of a student's marketing or business degree. Online Resource Centre and DVD: For Lecturers: Extensive supplementary digital material featuring video clips of interviews with the marketing practitioners from the textbook and guest lectures with academics on the chapter topics to help lecturers illustrate core marketing concepts to students. Also comprises case studies, a test bank, tutorial activities and PowerPoint slides to aid lecturers' teaching. For Students: Provides multiple-choice questions, web-based research activities and abstracts from seminal papers to help students test their own learning.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199290437
eBay Product ID (ePID)
89721686

Product Key Features

Author
Chris Fill, Kelly Page, Paul Baines
Publication Name
Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
896 Pages

Dimensions

Item Height
265mm
Item Width
195mm
Item Weight
2097g

Additional Product Features

Title_Author
Kelly Page, Paul Baines, Chris Fill
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 217187506
Cambridge Rare Books

Cambridge Rare Books

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