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Doing What Matters: How to Get Results That Make a Difference -business Approach

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eBay item number:336034126061

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780307351661

About this product

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307351661
ISBN-13
9780307351661
eBay Product ID (ePID)
59038478

Product Key Features

Book Title
Doing What Matters : How to Get Results That Make a Difference - The Revolutionary Old-School Approach
Number of Pages
336 Pages
Language
English
Topic
Personal Success, General, Management
Publication Year
2007
Genre
Business & Economics
Author
John F. Manfredi, James M. Kilts, Robert L. Lorber
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
23 Oz
Item Length
9.6 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2007-010065
Reviews
"Jim Kilts transformed Gillette. Before his arrival, the company was a study in self-deception. Great brands were being mishandled, operational and financial discipline was non-existent and fanciful promises to investors were standard practice. In record time, Jim excised these business pathogens. I've learned much from Jim. So, too, will readers of this book." --Warren E. Buffett "Doing What Matters is an insightful and practical approach to business by a transformative leader with a great track record of success." --Jack Welch Jack Welch, LLC Jim Kilts is a proven wizard at making companies run. --Wall Street Journal From the Hardcover edition., "Jim Kilts transformed Gillette. Before his arrival, the company was a study in self-deception. Great brands were being mishandled, operational and financial discipline was non-existent and fanciful promises to investors were standard practice. In record time, Jim excised these business pathogens. I've learned much from Jim. So, too, will readers of this book." --Warren E. Buffett "Doing What Mattersis an insightful and practical approach to business by a transformative leader with a great track record of success." --Jack Welch Jack Welch, LLC Jim Kilts is a proven wizard at making companies run. --Wall Street Journal
Synopsis
When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, "Jim made as much sense in terms of talking about business as anybody I've ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity." There is only one CEO in recent times who has faced-and succeeded at-the extraordinary challenges of leading three major companies-Gillette, Nabisco, and Kraft-into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters-the action plan for identifying and tackling what's important and ignoring the rest-is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day. Kilts illustrates his ideas with colorful stories, such as "that little red razor." A new product idea he proposed early on at Gillette, it was initially shelved because "everyone knew you couldn't sell a red razor," but went on to become one of Gillette's biggest marketing successes ever. Jim Kilts's focus on both business fundamentals and personal attributes provides the "complete package," showing how to get results that make a difference through: Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action. Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission. Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road-with enormous benefits to the business. Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition. Whether you're CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results-ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to "big bang." From the Hardcover edition.
LC Classification Number
HD31.K4674 2007

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