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Media Programming: Strategies and Practices Eastman, Susan Tyler and Ferguson,

KY SELECT GOODS
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US $58.00
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Condition:
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“Expect to find minor writing/highlighting with cover showing light to moderate shelf wear. Will do ”... Read moreabout condition
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eBay item number:335963985332

Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See all condition definitionsopens in a new window or tab
Seller Notes
“Expect to find minor writing/highlighting with cover showing light to moderate shelf wear. Will do ...
MPN
illustrations
Brand
Cengage Learning
Style
ABIS_BOOK
ISBN
9781111344474

About this product

Product Identifiers

Publisher
Wadsworth
ISBN-10
1111344477
ISBN-13
9781111344474
eBay Product ID (ePID)
109388584

Product Key Features

Number of Pages
496 Pages
Publication Name
Media Programming : Strategies and Practices
Language
English
Publication Year
2012
Subject
Film / General, Media Studies, Television / General, Television & Video, Radio / General, Film & Video
Features
Revised
Type
Textbook
Subject Area
Art, Performing Arts, Technology & Engineering, Social Science
Author
Susan Eastman, Douglas Ferguson
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
26.5 Oz
Item Length
9.1 in
Item Width
7.3 in

Additional Product Features

Edition Number
9
Intended Audience
College Audience
LCCN
2012-930783
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
302.23/45
Edition Description
Revised edition
Table Of Content
Part I: INTRODUCTION TO PROGRAMMING. 1. A Scaffold for Programmers. Part II: FRAMEWORKS FOR MEDIA PROGRAMMING. 2. Prime-Time Network Strategies. 3. Multichannel Television Strategies. 4. Online Television Strategies. Part III: UNDERSTANDING KEY PROCESSES. 5. Program and Audience Research and Ratings. 6. Syndication for Stations, Cable and Online. Part IV: TELEVISION PROGRAMMING PRACTICES. 7. Non-Prime-Time Network Programming. 8. Television Station Programming Strategies. 9. Basic and Premium Subscription Programming. 10. Public Television Programming. Part V: AUDIO PROGRAMMING PRACTICES. 11. Music Programming. 12. Informational Programming. Bibliography of Recent Publications. Internet Media Sites. About the Contributing Authors. Index to Program Titles. General Index.
Synopsis
Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
LC Classification Number
PN1992.55.E18 2013

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