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THE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS By Chris Anderson *VG*
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US $16.49
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Condition:
“Book is in Very Good Condition. Text will be unmarked. May show some signs of use or wear. Will ”... Read moreabout condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Free Economy Shipping.
Located in: US, United States
Delivery:
Estimated between Mon, 19 May and Thu, 22 May
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30 days return. Seller pays for return shipping.
Coverage:
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eBay item number:335940804739
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN-10
- 1401309666
- Publication Name
- Hachette Books
- Type
- Paperback
- ISBN
- 9781401309664
About this product
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1401309666
ISBN-13
9781401309664
eBay Product ID (ePID)
64333742
Product Key Features
Book Title
Long Tail : Why the Future of Business Is Selling Less of more
Number of Pages
288 Pages
Language
English
Publication Year
2008
Topic
Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.4 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Dewey Edition
22
Dewey Decimal
658.8/02
Edition Description
Revised edition
Synopsis
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches., The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics ." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks
LC Classification Number
HF5415.127.A54 2008
Item description from the seller
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- u***e (221)- Feedback left by buyer.Past monthVerified purchaseGreat product from a great seller!!!
- l***h (292)- Feedback left by buyer.Past monthVerified purchaseVery good condition, on time delivery
- n***a (370)- Feedback left by buyer.Past monthVerified purchaseItem as described. Good communication from the seller. I would order from them again. Thanks!
Popular categories from this store
Seller feedback (290,084)
- u***e (221)- Feedback left by buyer.Past monthVerified purchaseGreat product from a great seller!!!
- l***h (292)- Feedback left by buyer.Past monthVerified purchaseVery good condition, on time delivery
- n***a (370)- Feedback left by buyer.Past monthVerified purchaseItem as described. Good communication from the seller. I would order from them again. Thanks!