Picture 1 of 8
Gallery
Picture 1 of 8
Have one to sell?
Leveraging Corporate Responsibility
US $12.95
ApproximatelyS$ 16.73
or Best Offer
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $4.47 (approx S$ 5.77) USPS Media MailTM.
Located in: Luray, Virginia, United States
Delivery:
Estimated between Thu, 2 Oct and Tue, 7 Oct to 94104
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:335656091633
Item specifics
- Condition
- Book Title
- Leveraging Corporate Responsibility: The Stakeholder Route to Ma,
- Narrative Type
- Ethics
- Personalized
- No
- Level
- Business
- Genre
- N/A
- Intended Audience
- N/A
- ISBN
- 9781107401525
About this product
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
1107401526
ISBN-13
9781107401525
eBay Product ID (ePID)
103650462
Product Key Features
Number of Pages
342 Pages
Language
English
Publication Name
Leveraging Corporate Responsibility : the Stakeholder Route to Maximizing Business and Social Value
Subject
Business Ethics
Publication Year
2011
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
16.2 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Reviews
'Leveraging Corporate Responsibility should be required reading in the global C-Suite. It identifies both the psychological levers driving stakeholder behaviour and the business responses that result in loyalty or commitment. The aim is to serve both company and society, maximizing value across the triple bottom line: people, planet and profit.' John Elkington, co-founder of SustainAbility and Volans Ventures; co-author of The Power of Unreasonable People; and originator of the triple bottom line, 'Leveraging Corporate Responsibility goes beyond the conventional treatment of corporate social responsibility (CSR) to provide managers, students and scholars with a detailed, empirical analysis of the subject. Based on more than a decade of research, the book explores the complexity, uncertainty and variety of stakeholder responses to CSR initiatives. To extract maximum CSR value, the authors show why it's critical to understand who really cares about such efforts, as well as when and why they care. Focusing on customers and employees, the book reveals how to put insights into action to benefit the company and society. Anyone who cares about creating success and making a broader impact will find in these pages the tools to do both.' Dipak C. Jain, Dean, INSEAD, "This important book offers crucial new insight into a topic that, fortunately, has gained enormous traction in the corporate world. The rise of corporate responsibility - and the attendant notion that businesses can do well while also doing good - is certainly a promising trend. But its widespread acceptance inevitably has brought new challenges, as business leaders have been left to figure out how the ideas underlying CR can best be put into real-world practice. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value offers a much-needed road map that will not only help executives succeed in their CR efforts, but will pay dividends for the global community as well." - Thomas S. Robertson, Dean, The Wharton School, University of Pennsylvania, "I enjoyed reading Leveraging Corporate Responsibility and picked up a few ideas for which I am grateful. Thanks to the authors for sharing. The 10 years of work paid off and hopefully many will read it, as critical mass is still needed. This book helps refine our thinking about corporate responsibility." - Paul Polman, CEO, Unilever, "Leveraging Corporate Responsibility should be required reading in the global C-Suite. It identifies both the psychological levers driving stakeholder behaviour and the business responses that result in loyalty or commitment. The aim is to serve both company and society, maximizing value across the triple bottom line: people, planet and profit." - John Elkington, co-founder of SustainAbility and Volans Ventures; co-author of The Power of Unreasonable People; and originator of the triple bottom line, 'I enjoyed reading Leveraging Corporate Responsibility and picked up a few ideas for which I am grateful. Thanks to the authors for sharing. The ten years of work paid off and hopefully many will read it, as critical mass is still missing. This book helps refine our thinking about corporate responsibility.' Paul Polman, CEO, Unilever, "Leveraging Corporate Responsibility goes beyond the conventional treatment of corporate responsibility to provide managers, students and scholars with a detailed, empirical analysis of the subject. Based on more than a decade of research, the book explores the complexity, uncertainty and variety of stakeholder responses to CR initiatives. To extract maximum CR value, the authors show why it's critical to understand who really cares about such efforts, as well as when and why they care. Focusing on customers and employees, the book reveals how to put insights into action to benefit the company and society. Anyone who cares about creating success and making a broader impact will find in these pages the tools to do both." - Dipak C. Jain, Dean, INSEAD, 'This important book offers crucial new insight into a topic that, fortunately, has gained enormous traction in the corporate world. The rise of corporate responsibility - and the attendant notion that businesses can do well while also doing good - is certainly a promising trend. But its widespread acceptance inevitably has brought new challenges, as business leaders have been left to figure out how the ideas underlying CR can best be put into real-world practice. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value offers a much-needed road map that will not only help executives succeed in their CR efforts, but will pay dividends for the global community as well.' Thomas S. Robertson, Dean, The Wharton School, University of Pennsylvania
Illustrated
Yes
Dewey Decimal
658.4/08
Table Of Content
List of figures; List of tables; List of exhibits; 1. The long and winding road to CR value; Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals; 3. How stakeholders respond to CR; Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear; 5. The psychological engine that drives CR reactions; 6. How context influences the process; Part III. Putting Insight into Action: 7. Co-creating CR strategy; 8. Communicating CR strategy; 9. Calibrating CR strategy; 10. Putting the framework to work; 11. Conclusion: the long and winding road revisited; Appendix: our research program.
Synopsis
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders., Almost all large corporations now run some form of corporate responsibility (CR) program. This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.
LC Classification Number
HD60
Item description from the seller
Seller feedback (7,451)
- 9***8 (1183)- Feedback left by buyer.Past monthVerified purchasePerfect! Thank you!
- i***4 (114)- Feedback left by buyer.Past monthVerified purchaseDelivered as described
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
Seller feedback (7,451)
- 9***8 (1183)- Feedback left by buyer.Past monthVerified purchasePerfect! Thank you!
- i***4 (114)- Feedback left by buyer.Past monthVerified purchaseDelivered as described
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time